Mon, Dec 19, 2011 - Page 3 News List

2012 ELECTIONS: FEATURE: Ma camp shifts focus to challenging areas

By Mo Yan-chih  /  Staff Reporter

Commenting on the Ma camp’s campaign strategy, political analyst Shih Cheng-feng (施正鋒) of National Dong Hwa University said the Yu Chang case and other negative campaign tactics against Tsai and the DPP would not have too much of an impact on the outcome of the presidential election.

Instead, the use of smear tactics could hurt Ma and the KMT in their efforts to get support from undecided voters, he said.

“The problem with these negative campaign tactics is that Ma and the KMT are having trouble convincing people [to vote for them] because of poor government performance. It is interesting that as the ruling party with rich government resources, the KMT initiated most of the attacks in this campaign, while the DPP has been relatively low-key and trying to play it safe,” he said.

The Ma administration’s promotion of cross-strait developments as a major achievement, including the signing of the Economic Cooperation Framework Agreement, for example, is only appealing to business groups, and the proposed peace agreement with China had a negative impact even within the pan-blue camp, he said.

Shih added that in the final stage of the campaign, Ma’s camp should not ignore Soong’s influence and the potential of splitting the vote in the pan-blue camp.

Calling for strategic voting among pan-blue voters and getting support from PFP supporters remained a crucial strategy for the camp, he said.

Ma campaign spokesperson Lee Chia-fei (李佳霏) said that in addition to seeking public recognition of the government’s performance in reviving the economy and maintaining peace across the Taiwan Strait, as well as the “Golden Decade” policy platform, the camp would focus its final efforts on attracting support among undecided voters, in which first-time voters accounted for a significant percentage, while avoiding a split in votes caused by Soong’s participation in the presidential race.

While defending government policies, Ma would not hesitate to refute any negative campaigning from the DPP, she said.

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