Asustek Computer Inc, the world’s sixth-largest PC brand, has named pop idol Jay Chou (周杰倫) as its top designer.
“We hope to ride on Chou’s popularity to expand our market share in the 1.7 billion-people -Chinese-speaking market around the world,” Asustek’s chief financial officer David Chang (張偉明) said.
Chang made the announcement at a news conference on Wednesday held to launch the company’s N-series notebook, which carries a Sonic Master audio system to enhance sound quality.
To demonstrate the N-series laptops’ sound system, Asustek chairman Jonney Shih (施崇棠) conducted an orchestra composed of 30 computers in performing Mozart’s Turkish March. Chou was on deck to join the performance.
Chou said he blended many elements, including music, martial arts, magic and Baroque styles, to create the exterior of the newly released N-series laptops.
The cover also carries his stylized calligraphy to highlight the fusion of Chinese and Western cultures in the design, Chou added.
Asustek’s Chinese market share for notebooks reached 13 percent last year, a figure that rose to 15 percent in the first quarter of this year, beating the company’s target, Chang said.
“Our goal is to increase our share in China by 1 percent per year, and the result of the first quarter is better than our expectations,” Chang said.
A group of Taiwanese-American and Tibetan-American students at Harvard University on Saturday disrupted Chinese Ambassador to the US Xie Feng’s (謝鋒) speech at the school, accusing him of being responsible for numerous human rights violations. Four students — two Taiwanese Americans and two from Tibet — held up banners inside a conference hall where Xie was delivering a speech at the opening ceremony of the Harvard Kennedy School China Conference 2024. In a video clip provided by the Coalition of Students Resisting the CCP (Chinese Communist Party), Taiwanese-American Cosette Wu (吳亭樺) and Tibetan-American Tsering Yangchen are seen holding banners that together read:
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