Wed, Dec 22, 2010 - Page 2 News List

‘Taiwan Excellence’ product logo taking off in South Asia

Staff Writer, with CNA

Taiwanese brands have been working with partners in South Asian countries for the first time as part of the government’s efforts to promote Taiwanese information and communication technology (ICT) products in the emerging market, the Taiwan External Trade Development Council (TAITRA) said yesterday.

The “Taiwan Excellence,” logo which is being used to brand the unique designs of Taiwanese ICT products, has become more popular in Vietnam, Indonesia and India since the implementation of a new marketing project, TAITRA vice chairman Wu Wen-ya (吳文雅) told a press conference.

TAITRA has also recruited three local celebrities — Indonesian star Cathy Sharon, Indian movie star Lara Dutta and Vietnamese beauty queen Huong Giang — to serve as spokespersons for Taiwanese products at 18 promotional events in the three countries this year, which attracted a total of 420,000 visitors, Wu said.

TAITRA said 19 Taiwanese ICT operators, including Asustek Computer, Micro-Star International and BenQ, have taken part in a project to sell their innovative products in local chain stores, shopping malls and retailers in the three countries.

For the first time, Taiwanese brands are selling their products in Southeast Asian markets using a business-to-consumer promotional approach instead of the business-to-business model, said the Bureau of Foreign Trade, which is overseeing the project, in a statement.

This gives consumers a chance to see and feel the quality of Taiwanese ICT products, the bureau said.

India has become the largest market in South Asia with a population of 1.2 billion, while the number of consumers in Indonesia and Vietnam have grown to 240 million and 85 million respectively, which makes these countries attractive to the ICT industry, the International Data Center said.

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