Taiwanese brands have been working with partners in South Asian countries for the first time as part of the government’s efforts to promote Taiwanese information and communication technology (ICT) products in the emerging market, the Taiwan External Trade Development Council (TAITRA) said yesterday.
The “Taiwan Excellence,” logo which is being used to brand the unique designs of Taiwanese ICT products, has become more popular in Vietnam, Indonesia and India since the implementation of a new marketing project, TAITRA vice chairman Wu Wen-ya (吳文雅) told a press conference.
TAITRA has also recruited three local celebrities — Indonesian star Cathy Sharon, Indian movie star Lara Dutta and Vietnamese beauty queen Huong Giang — to serve as spokespersons for Taiwanese products at 18 promotional events in the three countries this year, which attracted a total of 420,000 visitors, Wu said.
TAITRA said 19 Taiwanese ICT operators, including Asustek Computer, Micro-Star International and BenQ, have taken part in a project to sell their innovative products in local chain stores, shopping malls and retailers in the three countries.
For the first time, Taiwanese brands are selling their products in Southeast Asian markets using a business-to-consumer promotional approach instead of the business-to-business model, said the Bureau of Foreign Trade, which is overseeing the project, in a statement.
This gives consumers a chance to see and feel the quality of Taiwanese ICT products, the bureau said.
India has become the largest market in South Asia with a population of 1.2 billion, while the number of consumers in Indonesia and Vietnam have grown to 240 million and 85 million respectively, which makes these countries attractive to the ICT industry, the International Data Center said.
A group of Taiwanese-American and Tibetan-American students at Harvard University on Saturday disrupted Chinese Ambassador to the US Xie Feng’s (謝鋒) speech at the school, accusing him of being responsible for numerous human rights violations. Four students — two Taiwanese Americans and two from Tibet — held up banners inside a conference hall where Xie was delivering a speech at the opening ceremony of the Harvard Kennedy School China Conference 2024. In a video clip provided by the Coalition of Students Resisting the CCP (Chinese Communist Party), Taiwanese-American Cosette Wu (吳亭樺) and Tibetan-American Tsering Yangchen are seen holding banners that together read:
UNAWARE: Many people sit for long hours every day and eat unhealthy foods, putting them at greater risk of developing one of the ‘three highs,’ an expert said More than 30 percent of adults aged 40 or older who underwent a government-funded health exam were unaware they had at least one of the “three highs” — high blood pressure, high blood lipids or high blood sugar, the Health Promotion Administration (HPA) said yesterday. Among adults aged 40 or older who said they did not have any of the “three highs” before taking the health exam, more than 30 percent were found to have at least one of them, Adult Preventive Health Examination Service data from 2022 showed. People with long-term medical conditions such as hypertension or diabetes usually do not
POLICE INVESTIGATING: A man said he quit his job as a nurse at Taipei Tzu Chi Hospital as he had been ‘disgusted’ by the behavior of his colleagues A man yesterday morning wrote online that he had witnessed nurses taking photographs and touching anesthetized patients inappropriately in Taipei Tzu Chi Hospital’s operating theaters. The man surnamed Huang (黃) wrote on the Professional Technology Temple bulletin board that during his six-month stint as a nurse at the hospital, he had seen nurses taking pictures of patients, including of their private parts, after they were anesthetized. Some nurses had also touched patients inappropriately and children were among those photographed, he said. Huang said this “disgusted” him “so much” that “he felt the need to reveal these unethical acts in the operating theater
Heat advisories were in effect for nine administrative regions yesterday afternoon as warm southwesterly winds pushed temperatures above 38°C in parts of southern Taiwan, the Central Weather Administration (CWA) said. As of 3:30pm yesterday, Tainan’s Yujing District (玉井) had recorded the day’s highest temperature of 39.7°C, though the measurement will not be included in Taiwan’s official heat records since Yujing is an automatic rather than manually operated weather station, the CWA said. Highs recorded in other areas were 38.7°C in Kaohsiung’s Neimen District (內門), 38.2°C in Chiayi City and 38.1°C in Pingtung’s Sandimen Township (三地門), CWA data showed. The spell of scorching