Democratic Progressive Party (DPP) Chairperson Tsai Ing-wen (蔡英文) yesterday revealed her election slogan for her Sinbei City mayoral bid, pledging to offer Sinbei residents new happiness in a new era.
“I love ‘new’ — a new happiness and a new era,” said Tsai, unveiling the slogan at her campaign headquarters in Taipei County’s Banciao (板橋).
“Sinbei City is on the verge of a new beginning. The new represents our hopes for this city … and means that anything is possible,” she said.
The DPP candidate vowed to fight “a new kind of election campaign,” saying that she would not be producing roadside banners and other campaign literature bearing her picture.
Her campaign spokesperson said that Tsai would also refrain from using election vehicles, usually heard from dusk to dawn blaring loud election slogans.
The announcement appears to signal a break with the past for the DPP chairperson, who has previously stumped for other DPP candidates by standing on election trucks and lending her image to huge posters draped over building walls.
“I want to give Taiwan’s election culture a new beginning,” Tsai said, standing in front of three colorful wall-sized posters showing a middle-aged man and three children.
“After all, I’m not the focus of this campaign … it is the residents of Sinbei City. Our responsibility is to give them a sense of happiness and well-being,” she said.
Tsai said that happiness was when a couple could get married when they wanted to, without having to give too much thought to their financial situation.
She added that happiness was found when people did not find themselves trapped in traffic jams and had ready access to green spaces and parks.
“Happiness is also when you have a baby at home and do not have to hunt for a caregiver or daycare center, as the municipal government will take care of everything,” Tsai said.
However, she declined to say whether those remarks would form a key component of her election policies, which according to her campaign officials, will be unveiled in the “near future.”
Tsai’s campaign spokesperson, Cheng Li-chiun (鄭麗君), said that while the DPP’s candidate’s election policies were not yet ready, they were nearing completion and would be “comprehensive and detailed.”
Cheng said that Tsai would aim to provide Sinbei City with “new values, new leadership, new styles and new policies,” saying these were ideals that her election policies would be in line with.
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