The Kaohsiung City Government is promoting a “One Dollar Go” campaign to encourage residents and their overseas friends to visit a local night market.
For the price of NT$1, visitors will have an opportunity tomorrow to sample traditional dishes on offer at the Jhongsiao night market located between Cingnian Road and the Lingya Road, said Ho Yi-lun (何宜綸), head of the city government’s Research, Development and Evaluation Commission.
However, the preferential treatment will be offered only to those from overseas, or locals visiting the night market with at least one friend from overseas, Ho said. Only food stands certified as English service providers will participate in the promotion.
The campaign is part of the “2009 English Service Festival,” organized by the Research, Development and Evaluation Commission to encourage private business operators to offer more English-language services.
Ho said the Kaohsiung City Government had invested about NT$10 million over the past three years to help local food vendors produce English menus and provide English content on their Web sites.
The money is also being used to fund English conversation courses for business operators, he said.
About 20 street stand operators at the Jhongsiao night market have already completed the training and have been certified as English service providers, Ho said.
Members of the public can obtain coupons for the promotional offers by signing up at the Web site es.ffunlab.com. The Web site is in Chinese only.