Shops that offer NT$100 haircuts are seeing a sharp increase in business as more people try to cut back on spending during difficult economic times.
With Taiwan caught up in the global financial crisis and people tightening their belts, personal grooming is one of the expenses that is being trimmed.
NT$100 HAIRCUT
Boys and men, who generally pay less attention than females to hair styling, are choosing NT$100 haircut shops over more upmarket hair salons or barbershops, giving these low-end businesses a big boost.
Business at such shops has grown by at least 10 percent since the start of the new school term, one shop owner surnamed Chang said.
In Taichung City, there is a NT$100 haircut shop in almost every hypermart, offering a haircut-only service that does not include a shampoo.
VALUE-FOR-MONEY
This type of value-for-money service has not only retained its usual clientele, but is also attracting many first-time customers.
“The number of customers started increasing slightly at the end of last year,” Chang said.
“This could be as a result of people trying to save money or because the public is pleased with the quality of cheaper haircuts,” he said.
Facing fierce competition from NT$100 haircut shops, many hair salons have jumped on the bandwagon and are now offering NT$100 haircuts in a bid to retain their customers.
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