Sun, Feb 08, 2009 - Page 2 News List

Tainan not amused by naked nurse ads for plastic surgery

AGENCIES

Tainan City Government will close down a cosmetic surgery clinic for using posters of its nurses posing naked in a campaign the clinic said only sought to find them boyfriends, media reported yesterday

The city’s health department is to close down the clinic after an outcry from several nurses’ associations, which said the photographs had damaged the reputation of their profession, media said.

Eyebrows were raised when the clinic put up posters featuring three young nurses with the caption: “I decide my curves, you can be the focus too.”

The clinic distributed the pictures to media and customers and used them on its Web site.

“Of course we’re going to prosecute. What they did violates the law,” a Tainan City Health Department official said.

Although businesses often use young women for models in ads or pay for models to present products at promotional events, they are seldom shown naked.

An official said the clinics were not the same as normal businesses and the adverts fell foul of medical conduct rules.

But an official at the clinic defended the move, saying the photos were tasteful and were only meant to help the nurses find boyfriends, media reports said.

Despite this defense, the clinic could be fined up to NT$250,000 for illegally advertising its services, local media reported.

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