The Chinese-language edition of Reader’s Digest monthly announced on Tuesday its 2008 list of the most trusted brand names in Taiwan, naming 42 local trademarks that won gold awards among 78 brands worldwide, accounting for 53 percent of the total.
The list was based on mail and telephone surveys conducted by the regional office of the magazine in Singapore between October and November last year among its readers and other members of the public across Asia. In Taiwan, the magazine received mail responses from 1,890 readers and telephone responses from 500 adults.
JAPANESE BRANDS
Executives of Reader’s Digest said Japanese brand names on a wide variety of products had gained long-term popularity among Taiwanese consumers.
Taiwanese manufacturers excelled especially in the food sphere, with Uni-President Group, Kuangchuan and Kimlan Foods Co Ltd winning gold awards in the categories of cooking oil, milk and soy sauce.
Among the various brand names in the information sector, the computers of Acer Inc won the trusted brand name award both in Taiwan and across the Asian region.
CONSUMERS
Reader’s Digest also released a list of 15 brand names selected by consumers in Taiwan that received platinum awards in their various categories.
Among them were seven domestic trademarks and the rest were international brands.
The 15 platinum brand names are EVA Air, Franklin Templeton Investments, Chunghwa Telecom, Nokia, CPC Corp, Taiwan, Sinyi Real Estate Inc, National Taiwan University, Starbucks, Toyota, Hewlett-Packard, Sony, Hitachi, sanitary ware manufacturer Hocheng Corp, Taiwan Beer and Centrum Vitamins.
HARD WORK
Chai Sung-lin (柴松林), founder of the Consumers’ Foundation, said that the award-winning trademarks would not always remain the best unless the manufacturers work hard to please their consumers.
“Only those trademarks that pay attention to the quality of their products and after-sales services will gain the long-term trust of consumers,” Chai said.
China might accelerate its strategic actions toward Taiwan, the South China Sea and across the first island chain, after the US officially entered a military conflict with Iran, as Beijing would perceive Washington as incapable of fighting a two-front war, a military expert said yesterday. The US’ ongoing conflict with Iran is not merely an act of retaliation or a “delaying tactic,” but a strategic military campaign aimed at dismantling Tehran’s nuclear capabilities and reshaping the regional order in the Middle East, said National Defense University distinguished adjunct lecturer Holmes Liao (廖宏祥), former McDonnell Douglas Aerospace representative in Taiwan. If
TO BE APPEALED: The environment ministry said coal reduction goals had to be reached within two months, which was against the principle of legitimate expectation The Taipei High Administrative Court on Thursday ruled in favor of the Taichung Environmental Protection Bureau in its administrative litigation against the Ministry of Environment for the rescission of a NT$18 million fine (US$609,570) imposed by the bureau on the Taichung Power Plant in 2019 for alleged excess coal power generation. The bureau in November 2019 revised what it said was a “slip of the pen” in the text of the operating permit granted to the plant — which is run by Taiwan Power Co (Taipower) — in October 2017. The permit originally read: “reduce coal use by 40 percent from Jan.
‘SPEY’ REACTION: Beijing said its Eastern Theater Command ‘organized troops to monitor and guard the entire process’ of a Taiwan Strait transit China sent 74 warplanes toward Taiwan between late Thursday and early yesterday, 61 of which crossed the median line in the Taiwan Strait. It was not clear why so many planes were scrambled, said the Ministry of National Defense, which tabulated the flights. The aircraft were sent in two separate tranches, the ministry said. The Ministry of Foreign Affairs on Thursday “confirmed and welcomed” a transit by the British Royal Navy’s HMS Spey, a River-class offshore patrol vessel, through the Taiwan Strait a day earlier. The ship’s transit “once again [reaffirmed the Strait’s] status as international waters,” the foreign ministry said. “Such transits by
Taiwan is doing everything it can to prevent a military conflict with China, including building up asymmetric defense capabilities and fortifying public resilience, Vice President Hsiao Bi-khim (蕭美琴) said in a recent interview. “Everything we are doing is to prevent a conflict from happening, whether it is 2027 or before that or beyond that,” Hsiao told American podcaster Shawn Ryan of the Shawn Ryan Show. She was referring to a timeline cited by several US military and intelligence officials, who said Chinese President Xi Jinping (習近平) had instructed the Chinese People’s Liberation Army to be ready to take military action against Taiwan
RSS