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Ten companies join New York licensing fair

Ten Taiwanese companies will participate in the New York Licensing 2007 International exhibition from Tuesday to Thursday, with an eye on bringing in record profits through the licensing of cultural products and quality peripherals.

Working in collaboration with different government agencies and industry, the National Science Council and the National Digital Archive Program (NDAP), organizers of the Taiwan Pavilion said they hoped the culture industry would become another "trillion-dollar industry" for Taiwan.

This will be the third year Taiwanese companies joined the annual fair, after garnering impressive results in the past two exhibitions, NADP head Liu Tsui-jung (劉翠溶) said.

Taiwanese companies registered licensing authorization revenues of NT$250 million (US$7.6 million) and NT$390 million at the global licensing fair in 2005 and last year respectively.

The 10 exhibiting companies will be featured in two major categories -- licensing of brand names and innovative brand names -- with five companies in each category.

Exhibitors have created various artworks, animation, characters, figurines, cartoon images and merchandise, using either digital archives provided by the NADP or their own original creations.

Licensing International, which will be marking its 27th anniversary, is one of the largest annual events of its kind. Since 2002, more than 5,700 items from more than 500 exhibiting companies have been offered for licensing, with potential profits of more than US$170 billion.

During the exhibition, trading will be conducted in seven categories: art and publication authorization, brand name and trademark licensing, cartoon portraits, entertainment, Internet and interactive multimedia, sports and fashion.

The fair will be held at the Jacob Javits Convention Center in New York.
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