Thu, Oct 26, 2006 - Page 2 News List

Taiwanese distrust media, say it lacks credibility: survey

STAFF WRITER , WITH CNA

The credibility of the country's media is in jeopardy, dropping to a "trust rating" of only 1 percent among major business stakeholder groups, according to an annual survey on Asia-Pacific business stakeholders.

Alan VanderMolen, president of consulting and public relations firm Edelman Asia-Pacific, said of the finding in the annual Asia-Pacific Stakeholder Study that "Taiwan's media is in trouble."

VanderMolen said the survey was based on interviews with 1,050 consumers, employees, investors, media members, government officials, non-government organization workers and business executives -- the seven stakeholder groups -- in various countries including Taiwan.

He said it polled 70 people in Taiwan.

The Taiwanese respondents gave the media only 1 percent in trust rating with regard to credibility, according to VanderMolen. Government, NGOs and businesses — the other institutions rated — all received trust ratings of 11 percent, he said.

The survey also found that the trust rating of the mainstream media in Taiwan is lower than foreign mainstream media, Web-based media and even bloggers, VanderMolen said.

Only 3 percent of the respondents in Taiwan believe what the media prints about corporations, he said.

Among the countries of the Asia-Pacific region, Taiwan's media credibility was ranked last, with Australia second from the bottom, VanderMolen said.

also see story:

Editorial: The media has lost the public's trust

This story has been viewed 3229 times.

Comments will be moderated. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned.

TOP top