Thu, Oct 26, 2006 - Page 2 News List

Taiwanese distrust media, say it lacks credibility: survey

STAFF WRITER , WITH CNA

The credibility of the country's media is in jeopardy, dropping to a "trust rating" of only 1 percent among major business stakeholder groups, according to an annual survey on Asia-Pacific business stakeholders.

Alan VanderMolen, president of consulting and public relations firm Edelman Asia-Pacific, said of the finding in the annual Asia-Pacific Stakeholder Study that "Taiwan's media is in trouble."

VanderMolen said the survey was based on interviews with 1,050 consumers, employees, investors, media members, government officials, non-government organization workers and business executives -- the seven stakeholder groups -- in various countries including Taiwan.

He said it polled 70 people in Taiwan.

The Taiwanese respondents gave the media only 1 percent in trust rating with regard to credibility, according to VanderMolen. Government, NGOs and businesses — the other institutions rated — all received trust ratings of 11 percent, he said.

The survey also found that the trust rating of the mainstream media in Taiwan is lower than foreign mainstream media, Web-based media and even bloggers, VanderMolen said.

Only 3 percent of the respondents in Taiwan believe what the media prints about corporations, he said.

Among the countries of the Asia-Pacific region, Taiwan's media credibility was ranked last, with Australia second from the bottom, VanderMolen said.

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