Wed, Jun 04, 2014 - Page 19 News List

WORLD CUP: Pakistan represented in World Cup via ‘Brazuca’

AFP, SIALKOT, Pakistan

A Forward Sports worker applies adhesives to the edges of a Brazuca ball for the upcoming FIFA World Cup at a factory in Sialkot, Pakistan, on Wednesday last week.

Photo: AFP

She has no idea who Lionel Messi is and her country is not taking part, but Pakistani mother-of-five Gulshan Bibi cannot wait for the FIFA World Cup to start on June 12, because she helped make the balls for world soccer’s elite competition.

When Brazil and Croatia kick the tournament off in Sao Paolo next week, there is a good chance they will be using a ball made by Gulshan and her colleagues at the Forward Sports factory in Sialkot, a town in the east of Pakistan.

“I’m really looking forward to the World Cup and inshallah [God willing] we will watch the matches. The balls we make will be used and all the women who work here are very proud,” Gulshan said.

Cricket-crazy Pakistan might not have much of a soccer team — they are No. 159 in FIFA’s world rankings — but Sialkot has a long history of manufacturing top-class balls.

Forward Sports has been working with Adidas since 1995 and supplies match balls to some of the world’s top soccer competitions, including the Champions League, the Bundesliga and now the World Cup.

It is believed that the company was started by a cobbler who was once asked to repair a punctured ball for colonial-era British soldiers and later studied how to make them. So began a successful business that spawned an industry, but child labor scandals in the 1990s almost sank the firm.

International brands now work closely with factories and non-governmental organizations to enforce stringent checks to prevent any return to the dark days of children stitching balls in dingy backrooms.

At Forward Sports, workers must provide government ID to prove they are over 18 and while the basic 10,000 rupee (US$100) monthly salary likely makes the US$160 FIFA-approved Brazuca unaffordable for the workers who produce them, several privately told reporters that said the company looks after them well.

Assembling modern match balls is not simply a matter of sitting down with a needle and thread. The Forward Sports plant stands barely a free-kick’s distance from the dust and chaos of Grand Trunk Road, an ancient highway that cuts across the subcontinent all the way to Kolkata.

Order and efficiency reign inside the factory, where on the Brazuca production line, women in headscarves, some with their faces veiled, work briskly. They start with flat white propeller-shaped pieces of polyurethane, add the Brazuca’s distinctive bright colors and glue the panels to the ball’s rubber bladder.

The seams are then treated with a special sealant and the ball heated and compressed in a spherical clamp to give it the correct shape.

The heat also activates the temperature-sensitive bonding compound that holds the ball securely together. The whole process from flat panels to finished item takes 40 minutes — speed is crucial to prevent impurities getting into the ball — and the factory can produce up to 100 per hour.

It is a high-tech process for Pakistan, where much of the workforce is unskilled and poorly educated, with only about half the population literate.

“We take unskilled workers and train them — this is a job that is not available anywhere else. You have to get someone with good attitude and train them,” Forward Sports CEO Khawaja Masood Akhtar said.

Ninety percent of those working on the Brazuca line are women, which is unusual in Pakistan, where women are largely expected to stay at home with families, but Akhtar said they were more diligent and meticulous than their male colleagues.

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