“I don’t think you’ll see a lot of the other teams do the same that we did,” Svae added, “they feel it’s our thing.”
Loudmouth CEO Larry Jackson says his company’s server went into meltdown several times during the 2010 Olympic final, such was the onslaught of traffic from customers wanting to snap up some pants.
“Sales have gone off the charts,” said Jackson, who said that Loudmouth has “a few interesting pants” planned for Sochi.
“It’s all red, white and blue. I do believe it’s going to be considered even more loud,” he said.
Norway’s men will be among the favorites for gold in Sochi, but even if they come up short for the second-straight Olympics, they have already made their mark in curling’s long history.
“It feels as in some way we have contributed to the development of the sport,” Svae said. “Maybe not so much on the ice, but certainly off it.”