Frederic Kanoute scored a hat trick and Renato added two more goals for Sevilla to beat Real Madrid 5-3 and lift the Spanish Supercup for the first time on Sunday.
Sevilla won the annual trophy, which pits the league champion against the Copa del Rey winner, by a 6-3 aggregate score, having won last week's first leg 1-0.
Sevilla's victory at Madrid's Santiago Bernabeu Stadium continued the club's most successful period in its history. The Andalusian team have won consecutive UEFA Cup titles together with the European Supercup and the Copa del Rey. Sevilla face AC Milan in this season's European Supercup on Aug. 31.
Royston Drenthe, Fabio Cannavaro and Sergio Ramos replied for Madrid, who were seeking their eighth Supercup triumph since the competition began in 1982.
Pepe, Madrid's recently acquired Brazilian central defender from FC Porto, was ejected in injury time after receiving his second yellow card.
Madrid's defeat was a blow to their new German coach Bernd Schuster, a former Madrid midfielder who replaced the sacked Fabio Capello after the team won the league title in June.
Brazilian midfielder Renato opened the scoring from close range in the 17th minute after Christian Poulsen took advantage of a parry by Madrid goalkeeper Iker Casillas to fire the ball across goal.
Madrid's recent signing from Feyenoord, Netherlands Under-21 international Drenthe, equalized in spectacular fashion with a fierce long-range shot which hit the underside of the bar and bounced over the line seven minutes later.
Renato then doubled his tally in the 29th with a glancing header from Sergio Duda's cross.
The home team's plight worsened in the 38th when Kanoute, who missed the first leg through suspension, converted his spot kick after Pepe's handball.
The fifth goal of the first half arrived in the 45th when unmarked Cannavaro ran in to meet an outswinging cross by Netherlands midfielder Wesley Sneijder, who joined Madrid from Ajax last week.
Ramos, a former Sevilla defender, drew Madrid level with a 78th-minute header from a free kick by substitute Jose Maria "Guti" Gutierrez.
Right back Daniel Alves, whose transfer to Chelsea last week was halted when the clubs failed to agree on a fee, helped Sevilla restore its lead in the 82nd with a low cross which Kanoute slid home.
The Mali international completed his hat trick in injury time from a cross by substitute Enzo Maresca.
AS Roma beat Inter Milan 1-0 to win the Italian Supercup for only the second time on Sunday.
Daniele De Rossi converted a penalty in the 78th minute.