Sun, Jul 25, 2004 - Page 22 News List

Spanish clubs out to lure Japanese fans, sponsors


In the seemingly neverending search for revenue, three Spanish clubs will tour Japan next month in an attempt to make new fans.

Following Real Madrid's David Beckham-led tour of China, Japan, Hong Kong and Thailand last year, the 29-time Spanish league champion will be joined by fellow Primera Division clubs Barcelona and Valencia in early August.

"Many Japanese may not know what an offside is, but they do know Beckham, his family, his lifestyle, his hairstyle," Real Madrid's Japanese marketing spokesman Kazuko Tamaki was quoted as saying to Spanish press agency Efe Friday. "Real Madrid has all the elements necessary to conquer the hearts of Japanese fans."

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