Juvenile humor dominated commercials at the Super Bowl this year as many advertisers aimed to please the widest possible audience and shied away from controversial or subtle statements. \nGags such as a flatulent horse and a crotch-biting dog made for the most popular ads during the annual contest to create memorable commercials for the year's biggest audience. \nAdvertising critics said they were mostly underwhelmed by the offerings which skewed heavily to a young male audience and were more impressed by the seesaw National Football League battle which the New England Patriots won 32-29 against the Carolina Panthers in the game's final seconds. \n"The humor has just gotten to such a base level," said Steven Addis, chief executive of the Addis Group branding agency, shortly after Sunday night's game. "There seems to be an unwritten rule in advertising that men can only be spoken to in a stupid way." \nBarbara Lippert, advertising critic for trade report AdWeek, said many of the 30-second spots failed to deliver on the rising expectations, and prices, of Super Bowl ads. \n"I think sometimes they get so scared that so many people are watching that any kind of distinctiveness is cut out," Lippert said. "Even though they took real risks in what they were paying for the spots, they didn't take risks in the commercials." \nViacom television network CBS raked in an average of US$2.3 million for each 30-second spot broadcast during the game in Houston, Texas. \nBrewer Anheuser-Busch, a Super Bowl stalwart which bought the most commercial time during this year's game, produced at least four of the five most popular spots for its Budweiser and Bud Light beers, according to two viewer polls. \nResponses from 100,000 viewers to America Online's Ad Poll showed viewers were most amused by a Bud Light spot in which a gas-stricken horse fouls a couple's romantic carriage ride. \nNext in line, an inspirational tale has a donkey striving to join the ranks of Budweiser's trademark Clydesdale horses. The No. 3 spot shows a rivalry between two men over dog training which ends when one of the pooches wrests a Bud Light for his owner by biting into a sensitive spot. \nAd agency Mckee Wallwork Henderson said preliminary results from its annual "Ad Bowl" gave first place to a surprising Chevrolet ad showing children forced to wash their mouths out with soap after uttering their amazement over a new model. \nIn other adverts, football hero Mike Ditka took a swing at baseball in an ad for anti-impotence treatment Levitra. A fictional Jimi Hendrix as a boy made a plug for Pepsi cola, while cartoon buffoon Homer Simpson put in a good word for MasterCard.
Japanese couple Rikiya and Ayumi Kataoka had their honeymoon wrecked by the COVID-19 pandemic, but their resourcefulness in enforced exile in Cape Verde has won them appointments as ambassadors for its Olympic team. The Kataokas had completed a third of their round-the-world trip when a suspension in long-haul flights stranded them for five months in the archipelago of 10 tiny islands off the coast of West Africa. Unable to resume their journey to Europe and then home to Japan, and unwilling to head to the African mainland, where virus cases are spiking, they had to trade their skills with domestic businesses to
WEEKEND MATCHES: While Tatung FC made good on their chances early on, Taiwan Steel rallied to win the game 2-3 and move to the top with Taichung Futuro Sunday’s action saw Taichung Futuro, Taipower FC and Taiwan Steel tied for first place on 30 points in the Taiwan Football Premier League, while Hang Yuan FC picked up a point to take the No. 4 spot on 25 points after holding Taipower to a scoreless draw. In Taoyuan, Tatung FC hosted Taiwan Steel. It was an exciting matchup, as the visitors rallied from 2-0 down to take the game with three goals. Tatung made good on their chances early on. Honduran midfielder Elias Argueta opened the account 15 minutes into the game with a low shot from the right. Three minutes
Ronnie O’Sullivan delivered a scathing attack on the next generation of snooker players after he made the quarter-finals of the World Snooker Championship on Sunday, ending Chinese star Ding Junhui’s world championship dream. The mercurial 44-year-old Englishman won an enthralling high-quality second-round encounter 13-10 to set up a quarter-final clash with three-time champion Mark Williams. When asked by the BBC whether he thought he would remain at the top of the game for this long, the Briton, who turned professional in 1992, said the poor quality of younger players had secured his position and that something drastic would have to happen
Max Verstappen informed his Red Bull team that he would not be driving “like a grandma” in Formula One’s 70th Anniversary Grand Prix on Sunday — and he was as good as his word. The Dutch 22-year-old seized his opportunity at Silverstone, ending dominant Mercedes’ run of four successive wins this season and moving up to second place overall, 30 points behind leader Lewis Hamilton. Verstappen’s confidence shone through early on, after slotting into third place behind the two Mercedes, when he was told by race engineer Gianpiero Lambiase to take care of his tires. “Mate, this is the only chance of being