The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns.
Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.
The company spends 1 euro, or about US$1.23 a day, per sheep and sponsors about 144 sheep in flocks throughout the Netherlands. But commercially branded sheep roaming the bucolic meadows of the northern Netherlands have prompted a reaction.
PHOTO: NY TIMES NEWS SERVICE
On Saturday, the town of Skarsterlan began fining Hotels.nl 1,000 euros a day for putting branded blankets on sheep. Advertising on livestock violates the town's ban on advertising along the highways.
"My first reaction was a smile; it is very creative," said Bert Kuiper, the town's mayor. "My second reaction is that we have to stop this. If we start with sheep, then next it's the cows and horses."
Hotels.nl said it would pay the fines, but it planned to fight the ban in court. Since the advertising strategy started, sales by Hotels.nl have been up 15 percent, and so were visits to the company's Web site, said Miechel Nagel, chief executive of Hotels.nl, a four-year-old company based in Groningen.
He plans to increase the number of sheep sporting the company's logo, and is searching for locations where there are frequent traffic jams.
Hotels.nl did not originate the idea of sheep as billboards, but it was the first company here to use the technique. A Dutch horse breeder, Andre Groen, dreamed up the concept, and Easy Green Promotions, based in Leiden, created what it called "Lease a Sheep Shirt-Sponsoring."
SILENCING CRITICS: In addition to blocking Taiwan, China aimed to prevent rights activists from speaking out against authoritarian states, a Cabinet department said The Ministry of Foreign Affairs (MOFA) yesterday condemned transnational repression by Beijing after RightsCon, a major digital human rights conference scheduled to be held in Zambia this week, was abruptly canceled due to Chinese pressure over Taiwanese participation. This year’s RightsCon, the world’s largest conference discussing issues “at the intersection of human rights and technology,” was scheduled to take place from tomorrow to Friday in Lusaka, and expected to draw 2,600 in-person attendees from 150 countries, along with 1,100 online participants. However, organizers were forced to cancel the event due to behind-the-scenes pressure from China, the ministry said, expressing its “strongest condemnation”
DELAYED BUT DETERMINED: The president’s visit highlights Taiwan’s right to international engagement amid regional pressure from China President Willaim Lai (賴清德) yesterday arrived in Eswatini, more than a week after his planned visit to Taiwan’s sole African ally was suspended because of revoked overflight permits. “The visit, originally scheduled for April 22, was postponed due to unforeseen external factors,” Lai wrote on social media. “After several days of careful arrangements by our diplomatic and national security teams, we successfully arrived today.” Lai said he looked forward to further deepening Taiwan-Eswatini relations through closer cooperation in the economy, agriculture, culture and education, as well as advancing the nation’s international partnerships. The president was initially scheduled to arrive in time to celebrate
Iran’s Islamic Revolutionary Guard Corp (IRGC) yesterday said the US faced a choice between an “impossible” military operation or a “bad deal” with Tehran, after US President Donald Trump disparaged Iran’s latest peace proposal. Negotiations between the two countries have been deadlocked since a ceasefire came into effect on April 8, with only one round of direct peace talks held so far. Iran’s Tasnim and Fars news agencies reported that Tehran had submitted a 14-point proposal to mediator Pakistan, but Trump was quick to cast doubt on it. “I will soon be reviewing the plan that Iran has just sent to us, but
A group affiliated with indicted Chinese immigrant Xu Chunying (徐春鶯) is to be dissolved for monitoring Chinese immigrants in Taiwan, a source said yesterday. Xu, the secretary-general of the Cross-Strait Marriage and Family Service Alliance, was indicted on March 24 on charges of violating the Anti-Infiltration Act (反滲透法). The alliance “illegally monitored" Chinese immigrants living in Taiwan on behalf of the Chinese Communist Party (CCP) and the Ministry of the Interior is expected to dissolve the organization in the coming days under provisions of the Civil Associations Act (人民團體法), the source said. Xu, who married a Taiwanese in 1993 and became a Republic
RSS