Wed, Jul 23, 2008 - Page 13 News List

Fashion blogs turn Internet into catwalk

The likes of ‘Vogue,’ ‘Esquire’ and ‘Vanity Fair’ are locked in competition with Internet fashion blogs that are able to deliver content cheaply and faster

By Sascha Abel  /  DPA , DUSSELDORF

Those who find that too serious can turn to the English-language Web site scoop.starstyle.com where fashion and gossip is celebrated. Whether the topic is the Cannes Film Festival, LA fashion week or Oscar night, the Web site is dedicated to reporting who wore what when — and sometimes how much the celebrity paid for the clothes.

Internet users who want to get involved in the trend can turn to a brand new form of fashion blog: a network that invites users to present their own look to a worldwide audience. The concept has been applied at the Web site ilikemystyle.net since December, 2007. Users can post pictures of themselves, write a description of what they are wearing and let others evaluate their outfit. If it’s any good, they’ll receive some positive feedback such as, “I love it,” or “Awesome.”

Women with a weakness for shoes should take a look at www.shoewawa.com where they can look not only for high heels or peep toes, but also amuse themselves by checking out the ugly-shoe-of-the-week feature in which the author lampoons badly styled shoes. Users also can ask the blogger for styling tips and pose questions about particular types of shoes.

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