Thu, Jun 14, 2007 - Page 13 News List

Celebrities steal the show and the customers

A decade ago the fashion industry welcomed Hollywood stars into their business with open arms, but now, many young designers feel they are being squeezed

By Eric Wilson  /  NY TIMES NEWS SERVICE , NEW YORK

“At the end of the night, we’re going to go home like everyone else and wake up tomorrow and go back to work,” Ashley Olsen said at the party. She and her sister mingled with seasoned designers like Von Furstenberg, Arnold Scaasi and Pierre Cardin, 85, the apotheosis of old school licensing, whose name is on more than 800 products, with a volume of about US$1.5 billion. That is comparable to the sales of the Olsens.

“We live in a media-crazed culture, where it’s all about celebrity,” said Daniel Silver, who with Steven Cox makes up the Duckie Brown design team, which was also nominated for an award. Silver said they could not compare the work of celebrities to their own, but they acknowledge that sharing the stage with them has had an impact on the psyche of the modern designer.

“There is no sense of enough there,” Silver said. “Being self-funded, it’s always a struggle. Quite often, if you are somewhat successful, and slightly lucky, you still tend to implode anyway.”

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