As fans of the 22-year-old singer Miranda Lambert will recognize, she is as authentically East Texas as a girl can get. Lambert, whose Kerosene album was this year's top-selling country debut, was born in Lindale, population 2,500, the daughter of a country songwriter and a private detective. She has blond hair and pillow lips and wears mostly shredded jeans and ripped T-shirts, practically a character from a Larry McMurtry novel.
Lambert thinks of herself as giving a little edge to country. When she mentions a favorite designer label, Imitation of Christ -- a reactionary collection known for hand-shredded T-shirts with subversive messages, an unlikely choice in her neck of the woods -- the name rolls off her tongue in an accent as sweet and Southern as graham cracker pie.
"I have my own little sense of style," Lambert said. "As far as image goes today for a new artist, you'll find that fashion is really important. I wouldn't want to show up for a performance in something that is absolutely the opposite of who I am as an artist."
For Lambert and the leading female stars of today's country music scene, women like LeAnn Rimes, Martina McBride and Faith Hill, the concept of high fashion and red carpets is now as old hat as the 10-gallon variety. These women buy their boots at Versace and Dolce & Gabbana, not Tony Lama, and they do not leave price tags dangling from their straw hats a la Minnie Pearl. As country music has gone mainstream in the last decade, so has its style.
This gussying up of country meant that New York City is not in danger of a stampede of cowboy boots and bolo ties when the Country Music Awards arrived at Madison Square Garden on Tuesday, after 38 years in Nashville, Tennessee, where they began in 1967.
Joan Rivers said she does not expect many fashion disasters at the awards show and was having a hard time coming up with material that felt fresh. "I've been singing Stand by Your Manicurist all day," she said.
"It makes me sad in a way that the ladies of country are discovering Manolo Blahnik, Jimmy Choo and Stuart Weitzman," Rivers said. "They once were coming in dresses that made them look like they were ready to square-dance. Now it's all about fashion and New York."
But like Rivers, some country artists are concerned that by packaging themselves in designer gowns, they may also be abandoning a tradition of Western attire that helped define a genre for much of the 20th century.
"Country is not something you put on and take off," Womack said in response to the pressure to dress for the red carpet. "When the Dixie Chicks first came out and people said they don't look country, that bothered me. You can't get more countrier than me."
But younger stars have embraced big city designers and consider a stylish wardrobe to be part of the package they are selling to the public. Rimes, 23, and Julie Roberts, 26, grew up with a taste for designer gowns and acquired a more mainstream style by watching fashion coverage from Hollywood awards shows on television and in magazines.
"I had a stylist from the time I was 13," Rimes said. To trace her career through her album covers, from the release of Blue in 1996 to her current incarnation on This Woman, is to witness her transformation from a chubby teenage beauty-queen contestant into a sultry young woman with a heaving bosom in a lace camisole.
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