At the show, Melody Chang, a 20-something fashion student admitted she spent too much of her meager income on Y-3 clothes because they "are cool in a way that other designer labels aren't. It's more street-style than cocktail party."
But is it really sportswear?
Galy Cheng, marketing and PR manager for D-mop likes the Y-3 range for its versatility, "Mix and match is the concept. High fashion and sportswear can match to create a unique style."
D-mop, a rapidly expanding chain of stores opened by a group of fashion stylists who wanted to bring London street fashion to Taiwan, has been retailing Y-3 apparel across the island for almost three years.
Taiwan does not experience the bitter cold of the Russian Winter, and if you're kitted out in Y-3 gear that's probably a good thing. Y-3's ubercool sportswear this fall/winter looks the business even if you don't do any exercise or the weather doesn't dip below zero.
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