Thu, Jul 28, 2005 page13

• 'New taike' not the old insult

  Originally a pejorative term assigned to 'uncultured' Taiwanese, 'taike' is being co-opted by the people it once insulted and has become a part of popular culture

  • By David Momphard / STAFF REPORTER
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  A woman walks into a 7-Eleven wearing plastic slippers, jeans under a short skirt, an "Abibas" shirt and her motorcycle helmet. She purchases a bottle of rice wine, several cans of Vitali, and a pack of Long Life cigarettes, gets on the back of a scooter already occupied by three family members and rides away.

  Though this scenario is an imagined one, it's no stretch of the imagination. It is a stereotypical look at the habits of a few Taiwanese people's habits and behavior. This was sometimes encapsulated by the term taike (台客), an indignation coined decades ago by Chinese Nationalist Party (KMT) members to describe their Taiwanese peers, when they fled China in 1949 for Taiwan.

  But while the slight hasn't completely lost its sting, it has been soothed by the surging popularity of Taiwanese culture. "Taike" has entered the lexicon of cool.

  

  PHOTOS: CHANG CHIA-MING, TAIPEI TIMES

  In their current issue, the editors of Eslite Reader (誠品好讀雜誌) take taike to task with a 40-page cover story that is an academic look at the term, what it has implied historically, and how its meaning is changing. The article, with the English subtitle "Republic of TK is Coming?" covers music, film, fashion, theater, cuisine, language, liquor, the popularity of betel nut, and a number of other subjects.

  It claims taike as a term is not anti-Taiwanese, but instead can be embraced as an integral part of local culture and another aspect of bentuhua (本土化), or localization.

  "Some people have told us that if we talk about it, we're still making fun of it," said Sophie Chiang (蔣慧仙), Eslite Reader's editor-in-chief. "They think we're discriminating against [rural] Taiwanese. But we think that talking about taike can be taken in very positive ways."

  

  It wasn't always thus. When the KMT supporters first arrived in the country they were often ostracized by locals who felt oppressed by the government that had taken charge of the island. The KMT supporters, many of them soldiers, were seen by Taiwanese as tang shan zi (唐山仔) -- "young animals" from China's southern provinces.

  To the new arrivals, locals became taike, literally "Taiwanese guests." This was the sociopolitical pressure cooker that would simmer and occasionally come to boil over the next decades, alleviated by the end of martial law nearly 20 years ago and democratization.

  To what degree time has tempered those ill feelings depends on who you ask, but it has certainly altered the semantics of the situation. For today's generation of young people in particular taike is more likely to be used playfully, rather than used as an insult.

  

  It has even been co-opted by some who embrace the stereotypes. Wu Peng-feng (吳朋奉) is an actor with the Golden Bough (金枝演社) theater troupe. Asked if he was bothered by being seen as "very tai", as the term is used in its adjective form, he said you had to consider the speaker.

  "It depends on who's talking and how they say it," he said. "If it's a young person, they probably don't mean it as an insult. But if it's an older person, it could be impolite. It depends on their tone."

  Like others interviewed for this article, Wu shied away from offering a description of the term, saying instead that one simply knows it when one sees it.

  Examples that were offered by others included: The cup wedged between the seats of a cab for the driver to spit betel nut; watermelon dipped in soy sauce and wasabi; the ubiquitous sausage-seller; hometown rock hero Wu Bai's (伍佰) Mandarin love songs sung in a heavy Taiwanese accent; the woman who uses and re-uses her Mitsukoshi shopping bag.

  Chiang said their decision to write about "new taike", as they call it, was based in part on the many Web sites that discuss the stereotypes.

  "Some [of the Web sites] say it's discriminatory and other say it's still a little bit insulting," she said. "But at the same time there are celebrities who imitate taike." Rather than making fun, she said, they're emulating attributes they find cool.

  Advertising, too, has targeted the stereotypes to sell everything from energy drinks to banking services.

  "Taike is being released from its stereotypes and becoming a lifestyle term," Chiang said. "To embrace it, you maybe accept a more liberal lifestyle or you are bolder or braver. ... It's about the power of naming and identity," she said, and the fact that we control what words mean.

  Still, there are places where plastic slippers aren't seen as a fashion statement. Signs outside nightclubs often proscribe chewing betel nut or blowing whistles and warn that anyone wearing slippers will be refused entry.

  Chiang prefers to see the current debate in a broader context. Despite Taiwan's 400 years of history, she said, colonization and political upheaval have made for interesting times.

  "Everything has happened here very quickly," she said. "The essence of being Taiwanese is change. Taike, too, is changing in context."

  △ Look for the Taike Rock and Roll Concert (台客搖滾演唱會) to take place on Aug. 19 and Aug. 20 at the Taipei International Convention Center, with headliners Wu Bai and China Blue, MC Hotdog, Zhang Zhen-yue (張震嶽), Machi and others.

  △ For more information on tickets and what it means to be taike, visit http://www.bcc.com.tw/all_net/news/tsong/tsong.htm.
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