The Minor Arts of Daily Life is a fascinating collection of essays about modern Taiwanese life aimed at college students. They're by no means all pleasant and up-beat, however. In fact I found the chapters on the popular attitudes to foreign domestic helpers, and another on the methods of US-based direct-sales companies active in Taiwan, quite exceptionally depressing.
Following a general introduction on Taiwan's history, you have chapters on the following: chicken-beheading accompanying oaths, popular images of the horrors of purgatory, gay and lesbian lifestyles, TV political call-in shows, domestic helpers, night markets, Amway's direct-sales techniques, baseball, and yang-sucking she-demons in Chinese-language ghost movies.
The chapter on foreign domestic helpers is shocking. Whereas the English-language newspapers tend to focus on stories of mistreatment and exploitation by their employers, the local media apparently present a very different image. Foreign maids are all too often seen as backward, potential sources of disease and even of crime. This parallels attitudes to migrant workers in other parts of the world, notably Europe, and the author (Academia Sinica's Chin-ju Lin) sees the situation, surely rightly, as an attempt by newly-affluent Taiwanese to establish their
superiority over their less prosperous Asian neighbors. Employers perceive themselves as imitation Americans and try to reinforce this adopted identity by finding groups they can patronize and despise. All too often these are the migrant workers laboring away in their own kitchens (and not infrequently in the master bedroom as well).
The chapter on the Amway direct sales organization is also somber. Writing about employees of this US company, which has been successful in Taiwan, the author claims that while embracing the dream of wealth and freedom, distributors (Amway's term for its sales people) are actually trapped in an endless process of labor. The depiction is in places almost nightmarish. All these characteristics feature Amway as a quasi-religious community -- or simply as a cult, the author writes. This state of affairs is made possible by a society where there the acquisition of wealth is a high priority, she proposes, and the tendency of such organizations to brainwash distributors and unify their vocabularies and behaviors is no effective barrier to this, any more than the derogatory popular perception of such workers as mouse people.
The Minor Arts of Daily Life: Popular Culture in Taiwan
By A Collection of Writers
278 pages
University of Hawaii Press
By contrast, the chapter on Taiwan's political talk or call-in shows is much more up-beat. They're enormously popular here, the writer claims, largely because for so long the expression of individual political views was taboo. Today outrageous opinions are positively welcomed, and Taiwan's democratic spirit is given a boost, even though the motives of the TV companies involved are essentially profit-oriented.
Taiwanese baseball is also presented as an adjunct to democratic feeling. It's effectively Taiwan's national game, the author writes, and though American in origin, is nowadays a mark of Taiwan's distinctive identity in Asia. It was introduced over a hundred years ago by the Japanese, but quickly came to show how a colonized people could display their equality with the colonizing power by beating them in a competitive sport. In Taiwan's case, the success continued dramatically with its Little League teams' truly extraordinary feats of winning 10 US Little League World Series between 1969 and 1981, and 16 over the 27-year period 1969 to 1995. This helped keep the island on the map as a distinctive social and political unit, in many American minds, in an era when formal diplomatic attention was moving relentlessly towards Beijing.



