The toxicologist Lin Chieh-liang (林杰樑) has died, but I hope that Taiwan’s food safety will survive him. Amid the latest scandal that has left the Top Pot Bakery chain teetering, who else is going to keep us informed about the artificial flavorings that are all around us?
People are angry that the “natural” food they had been promised was not what the chain delivered. The trouble is, is this not the case throughout the entire bread and bakery industry? It is as natural for people to be attracted to all these artificial flavorings and to be dazzled by the wide range of food colorings used as it is for butterflies and bees to be attracted to the different colors and scents proffered by flowers. In this, our larger brains do not serve us any better than those of tiny insects.
Actually, anyone who has ever made their own bread knows that trying to do it with completely natural fruit is a time-consuming, complex process, not suited to mass production, and that there is no way mass-produced, fruity bread can be made using natural fruit. So, what did we expect of Top Pot?
Nowadays, marketing relies on hyperbole and celebrity endorsements. If people had any sense they would never have believed these lies about no artificial flavorings and purely natural yeasts that Top Pot bragged of in the first place.
A healthy dash of cynicism and distrust are essential virtues for living in the modern world.
Top Pot’s rise and imminent fall have been as scorching as the ovens in which they bake their bread. It really has been quite engrossing. However, food manufacturers have for ages been using artificial flavorings and additives in processed foods stocking the shelves of our supermarkets, convenience stores and traditional markets. They are ubiquitous.
Surely our cynical natures do not require Lin and his proteges to remind us that these countless food additives are accumulating in our livers and kidneys, or that the riotous proliferation of these toxins is related to Taiwan having the highest rate of people on dialysis in the world.
However, it is not just artificial flavorings and food colorings. Sugar is another additive that people have ignored and lowered their guard against. If you care to pay attention to it, you will discover that virtually everything we eat and drink outside the home has had added sugar. And we are not talking about small amounts of sugar. We are talking about the kind of calories that you would have trouble burning off even if you ran 5km every day.
All of the latest research and commentary says that the main culprit for cardiovascular disease is not fat alone, and neither is it the fact that people are not exercising enough. It is also because people today consume too much sugar, and it is sugar that is mainly responsible for the current global obesity epidemic. According to a 12-year study carried out in the UK, children nowadays are not actually less physically active than children were 50 years ago, which many will find surprising.
If there is no appreciable difference in the amount of calories we are expending compared to two generations ago, how is it that we are getting fatter and fatter? It is not that we are any more gluttonous than previous generations. The crux of the problem lies in what we are putting into our stomachs. And the biggest problem is that sugar is added to all the food products we buy. Again, it is not a matter of one or two sugar cubes; it is actually more like 20 or 30 in all kinds of drinks and foods.