The economy has been the main focus of the presidential campaign. In addition to the unfavorable domestic and global economic situation, this is the result of the "relative deprivation" created by some media outlets in recent years.
They have used the public's enthusiasm for comparison to generate a sense of envy if others have something that they do not; or a sense of frustration if people believe they deserve something that they do not have.
The manipulation of "relative deprivation" has successfully dominated the campaign, crowding out other issues. The influence of the media on this issue should not be underestimated.
By controlling the social atmosphere, the media is able to shape public opinion in such a way that it can achieve predictable results.
Even voters who aren't particularly interested in the economy -- preferring to focus on Taiwan's democratic development, sovereignty and future direction -- also suffer deeply from "relative deprivation." The issues they value have been overlooked by much of the media, as if they don't exist. This is also why the Intellectuals' Alliance has attempted to provide diverse options for thought to voters before the election.
Much of the public has a sense of "relative deprivation" because of the media's unbalanced reporting, which has been lacking in diversity since the Democratic Progressive Party (DPP) came to power in 2000.
Take the major political events and social conflicts for example. Certain media channels report only parts of such stories to create a so-called "social reality" that meets their own objectives.
The public has been deprived of its right to know the truth. The biased coverage of the intrusion into DPP presidential candidate Frank Hsieh's (謝長廷) campaign headquarters by Chinese Nationalist Party (KMT) lawmakers last Wednesday was an excellent example of this kind of manipulation.
Judging from the media's preset issues, the interpretation of both political and economic events, the partial reporting of certain news and political commentary shows, there appears to be a large gap between the supporters of the two camps in terms of access to media information, an important social resource.
Taiwan will elect a new president on Saturday. Some media outlets are portraying the political situation as the coming of a "new dawn."
However, given the prevailing media bias, we can hardly be so optimistic. If KMT presidential candidate Ma Ying-jeou (
But if Hsieh is elected, couldn't such uneven distribution be improved in the face of a ruling minority and an opposition majority?
Now is the time to keep such "relative deprivation" by the media from being employed again in the next election, causing even more social conflict.
Lillian Wang is an associate professor of journalism at National Chengchi University.
Translated by Eddy Chang
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