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Sun, Oct 11, 2009 - Page 12 News List

Pusan International Film Festival targets Asia, then the world

One of Asia’s largest film festivals, Pusan keeps its focus on its home continent, but also introduces categories to expand its reach to the rest of the world

By Hannah Bae  /  DPA , SEOUL

Premiering his film The Door, Saul hopes to tap into local markets, as he did with his 2006 film Where is Fred?, which he sold to China.

“There’s a big market at Pusan and the people selling my movie made a strategy for me to go there,” Saul said, speaking from Berlin before his trip to the festival.

In addition to absorbing overseas films, local attendees at the Pusan festival hope to also project their own messages around the globe.

“PIFF is a window into the Asian film world,” Lee said. “The films here are selected because they concern the new face of emerging directors, and they allow guests to fully understand Asian culture.”

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