Designer tag sales, pop-up stores, auctions and weekend events that mix shopping with picnics and cocktail parties are another way designers are reaching a different clientele. A recent Venice, California, designer tag sale attracted hundreds of people who paid US$10 at the door to rub elbows with design-world stars and buy discards and extras from local designers. Anjelica Huston stopped by, and the free designer consultation area was packed all day.
Nathan Turner, 36, a Los Angeles-based interior designer, hosted a Spring Bazaar in June with a number of designers selling their wares and offering advice.
“It was a way to bring a variety of people together to sell things at a lower price point, which is a real draw right now,” he said.
He noted that openness to change is essential.
“If you’re not flexible right now, you’re simply being silly,” he said.
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