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Sun, Nov 12, 2006 - Page 12 News List

The `dark horse' of comics lives up to its marque

The founder of Dark Horse Comics places product before profit, and his comic books are the preferred reading of serious fans

NY TIMES NEWS SERVICE , NEW YORK

"We're reprinting them as they were published in Japan," said Neil Hankerson, Dark Horse's executive vice president. "We publish as is or we don't publish it at all."

Dark Horse is the third-largest publisher, behind the much larger Marvel and DC, in the direct market, which includes the specialty shops that cater to comic book fans. That market produced more than US$500 million in sales last year, according to ICv2, an online trade publication

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