Home / Business Focus
Thu, May 02, 2002 - Page 18 News List

General Motors bridges cultural gap

THE REAL ASSET A former missionary, armed with fluency and a knowledge of Korean culture, helped the US auto giant through three years of negotiations

BLOOMBERG , SEOUL

Daewoo, with its annual sales reaching as much as US$5 billion, will be the "linchpin" to General Motors' efforts to grab more of the market, said Frederick Henderson, president of GM Asia-Pacific.

This story has been viewed 3423 times.
TOP top