I-Mei Foods Co (義美食品) last year ranked as Taiwan’s No. 1 indigenous fast-moving consumer goods brand for the second consecutive year, an annual study by consumer behavior research firm Kantar Worldpanel showed yesterday.
“I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.
I-Mei’s consumer reach points (CRP) — a measure of a brand’s penetration and the number of times shoppers purchase the brand’s products — last year rose 26 percent annually to 56 million, topping its peers, with brand penetration reaching 84 percent and purchasing frequency averaging 8.1, Kantar’s findings showed.
Uni-President Enterprises Corp (統一企業) — the nation’s largest food manufacturer, which lost its top ranking in the Kantar study at the end of 2013 — saw its ranking fall from third in 2014 to fifth last year, the study showed.
Uni-President’s CRP fell 25 percent annually to 27 million, with penetration and purchasing frequency gauged at 70 percent and 4.7 respectively, according to Kantar data.
However, while 7-Eleven — the nation’s largest convenience store chain, which is operated by a Uni-President affiliate — has numerous in-house brands, they are not considered household products and were not included in the study, Wang said.
Wang said 7-Eleven’s 7-Select brand ranked about 30th, which was comparable with hypermarket chain Costco Wholesale Corp’s Kirkland brand.
Dairy and milk producers Kuang-chuan Co (光泉食品) and Fresh Delight Taiwan (福樂鮮乳) ranked second and third, with each posting a 22 percent increase in CRP to 51 million and 29 million respectively, the report showed.
“Companies, in particular food manufacturers, should not blindly prioritize growth in Taiwan’s limited domestic market,” said I-Mei general manager Kao Chih-ming (高志明), who also urged the industry to work toward elevating quality and safety standards.
“We do not base our decisions to enter new market segments based solely on our ability to offer a lower price,” Kao said.
“We only launch new products when we have identified weaknesses among offerings by competing brands,” he added.
The study also showed that FamilyMart Collection, an in-house brand developed by the nation’s No. 2 convenience store chain, Taiwan FamilyMart Co (全家便利商店), registered a rapid 92 percent annual jump in CRP to 3.7 million.
“Sales growth and contribution have been in line with our expectations since the introduction of FamilyMart Collection from Japan in 2012,” said Huang Chun-i (黃君毅), director of Taiwan FamilyMart’s products department, who declined to provide further details on sales contribution from the brand.
“In addition to popular imports from Japan, we have been working closely with our parent company to develop products for Taiwan, such as bottled fruit juices and teas,” Huang said, adding that some of the products might be introduced into the Japanese market.
He said Taiwan FamilyMart’s expansion plans this year are focused on opening larger footprint stores with dining areas, instead of more smaller ones.
SUPPLY HICCUPS: Poor manufacturing yields at Apple’s overseas suppliers have caused at least one maker of its new MiniLED displays to pause production, sources said The next-generation display destined to be a highlight of Apple Inc’s upcoming top-tier iPad Pro is facing production issues that could lead to short initial supplies of the new device, people familiar with the matter said. The Cupertino, California-based tech giant plans to showcase a new MiniLED display technology in the 12.9-inch iPad Pro set to be announced as early as the second half of this month. However, the firm’s overseas suppliers are dealing with poor manufacturing yields, the people who asked not to be named discussing sensitive matters said. At least one of the MiniLED makers has had to pause production as
END OF AN ERA: The Boeing 747-400 jumbo jets have served the airline well, but new-generation aircraft are more fuel-efficient, CAL chairman Hsieh Shih-chien said China Airlines Ltd (CAL, 華航) yesterday bid farewell to its last four Boeing 747-400 planes, ending the era of the “Queen of the Skies” at the airline. CAL has since 1975 operated a total of 29 747 series aircraft manufactured by Boeing Co. In 1990, it started receiving delivery of 19 747-400 jumbo jets, with the last one, the B-18215, delivered in 2005, it said. The B-18215 was the last of the passenger model produced by Boeing, making the 16-year-old aircraft the world’s youngest 747-400, CAL chairman Hsieh Shih-chien (謝世謙) told an event to bid farewell to the planes at Taiwan Taoyuan
Several hundred people have already booked their tickets and begun training for a spectacular voyage: a few minutes, or perhaps days, in the weightlessness of space. The mainly wealthy first-time space travelers are preparing to take part in one of several private missions which are preparing to launch. The era of space tourism is on the horizon 60 years after Soviet cosmonaut Yuri Gagarin became the first person in space. Two companies, Virgin Galactic and Blue Origin LLC, are building spacecraft capable of sending private clients on suborbital flights to the edge of space lasting several minutes. Glenn King is the director of
DIVERSE SUPPLY: TSMC chairman Mark Liu said the firm’s US$12 billion investment in Arizona would succeed with continued bipartisan support from the US Congress Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s largest contract chipmaker, on Monday took part in a virtual White House summit about a global semiconductor shortage and Washington’s plans to strengthen US supply chains. The Hsinchu-based company was among 19 firms, including fellow chipmakers Samsung Electronics Co, GlobalFoundries Inc and Intel Corp, that attended the summit hosted by US National Security Adviser Jake Sullivan, US National Economic Council Director Brian Deese and US Secretary of Commerce Gina Raimondo. US President Joe Biden told executives in the meeting that there is bipartisan support in the US Congress for efforts to strengthen the US