Asustek Computer Inc (華碩) aims to expand its share of Indonesia’s smartphone market to 18 percent next year by shipping 5 million handsets annually, a company executive said.
Chief executive officer Jerry Shen (沈振來) said Asustek’s smartphone shipments to Indonesia would total 4 million units this year, securing it a 15 percent share in the nation’s smartphone market and making it the second-largest smartphone supplier.
“Our goal is to overtake Samsung’s [Electronic Co] market position by 2017,” Shen told reporters on the sidelines of Asustek’s smartphone launch in Jakarta, on Thursday.
Samsung is the No.1 smartphone company in the nation with 25 percent market share.
Shen said the launch of Asustek’s four ZenFone 2 models in Indonesia was delayed by a government policy enacted in August, which requires all 4G devices be manufactured locally.
To comply with the new policy and meet local demand, Asustek started working with an Indonesian original design manufacturer and began sourcing components from local companies this quarter.
Indonesia is Asustek’s largest smartphone market, as an estimated shipment of 4 million handsets to the nation accounts for 20 percent of Asustek’s annual shipment target of 20 million units this year, Shen said, adding that the shipments to Indonesia were almost equal to the shipments to Thailand, Vietnam, Malaysia and the Philippines combined.
Regarding the company’s smartphone strategy in Southeast Asia, Shen said consumers in the region prefer shopping at brick-and-mortar stores instead of e-commerce sites.
He said Asustek was able to climb to top positions in the region because it has expertise in traditional sales methods.
Asustek is upbeat about the smartphone market’s growth potential in Southeast Asia and expect to ship a total of 10 million smartphones to Indonesia, Thailand, Vietnam, Malaysia and the Philippines next year.
Shen on Nov. 11 told investors that the company aims to ship 30 million smartphones next year; an increase of 50 percent from this year’s estimate of 20 million units.
SUPPLY HICCUPS: Poor manufacturing yields at Apple’s overseas suppliers have caused at least one maker of its new MiniLED displays to pause production, sources said The next-generation display destined to be a highlight of Apple Inc’s upcoming top-tier iPad Pro is facing production issues that could lead to short initial supplies of the new device, people familiar with the matter said. The Cupertino, California-based tech giant plans to showcase a new MiniLED display technology in the 12.9-inch iPad Pro set to be announced as early as the second half of this month. However, the firm’s overseas suppliers are dealing with poor manufacturing yields, the people who asked not to be named discussing sensitive matters said. At least one of the MiniLED makers has had to pause production as
RETAIL BANKING EXIT: Clients are concerned whether their rights would be protected, while employees were caught by surprise as the bank had just upgraded its services Citibank Taiwan Ltd (花旗台灣) yesterday said that credit card clients could continue using their cards as operations would continue normally until it sells its consumer banking business. As of February, the bank had 2.86 million credit cards in circulation in Taiwan, of which 2.17 million had been used in the past six months, ranking it sixth among all banks, data from the Financial Supervisory Commission showed. Credit card spending by Citibank clients totaled NT$15.66 billion (US$552.6 million) in February, also ranking sixth among banks in Taiwan. Citibank was the only foreign bank that made it into the top six. Customers should not
END OF AN ERA: The Boeing 747-400 jumbo jets have served the airline well, but new-generation aircraft are more fuel-efficient, CAL chairman Hsieh Shih-chien said China Airlines Ltd (CAL, 華航) yesterday bid farewell to its last four Boeing 747-400 planes, ending the era of the “Queen of the Skies” at the airline. CAL has since 1975 operated a total of 29 747 series aircraft manufactured by Boeing Co. In 1990, it started receiving delivery of 19 747-400 jumbo jets, with the last one, the B-18215, delivered in 2005, it said. The B-18215 was the last of the passenger model produced by Boeing, making the 16-year-old aircraft the world’s youngest 747-400, CAL chairman Hsieh Shih-chien (謝世謙) told an event to bid farewell to the planes at Taiwan Taoyuan
DIVERSE SUPPLY: TSMC chairman Mark Liu said the firm’s US$12 billion investment in Arizona would succeed with continued bipartisan support from the US Congress Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s largest contract chipmaker, on Monday took part in a virtual White House summit about a global semiconductor shortage and Washington’s plans to strengthen US supply chains. The Hsinchu-based company was among 19 firms, including fellow chipmakers Samsung Electronics Co, GlobalFoundries Inc and Intel Corp, that attended the summit hosted by US National Security Adviser Jake Sullivan, US National Economic Council Director Brian Deese and US Secretary of Commerce Gina Raimondo. US President Joe Biden told executives in the meeting that there is bipartisan support in the US Congress for efforts to strengthen the US