Italian luxury jacket manufacturer Moncler said on Monday it had won major damages from a Beijing-based counterfeiter in what it described a landmark application of new Chinese trademark legislation.
Moncler, best known for its ultra-pricey, down-filled puffa jackets, said the Intellectual Property Court in the Chinese capital had awarded it 3 million yuan (US$470,000) in damages as a result of trademark infringements by a company called Beijing Nuoyakate Gourmet Co.
“This is a ground-breaking case, believed to be the first judgement under China’s new Trademark Law to grant maximum statutory damages,” Moncler said in a statement.
The company, which has its roots in France but is now Italian-owned, said it had discovered in 2013 that Nuoyakate was manufacturing and selling down jackets with counterfeit Moncler logos, and that the Chinese group had attempted to register several fake trademarks and domain names in China and elsewhere.
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