Uber Technologies Inc released a free game on Thursday that lets iPhone and iPad users test their skills as drivers for the controversial on-demand car ride service.
UberDRIVE launched in the US in Apple’s online iTunes shop.
“UberDRIVE showcases a day in the life of an Uber driver-partner,” the company said in an online post. “Players help riders get from A to B and earn high scores for identifying the safest and most efficient routes to their destinations.”
Game play involves tapping online maps to pick routes, interact with intersections, and pinpoint landmarks. The only setting for the game at launch was San Francisco, where Uber has its headquarters.
High scores will unlock new virtual cars and more neighborhoods to explore, Uber said.
“UberDRIVE was designed as a fun and engaging resource for our driver-partners to hone their navigation skills if they choose to,” Uber said. “It’s also a great way for prospective drivers to experience firsthand what it’s like to drive with Uber.”
Separately, Uber announced it would offer helicopter rides to the Bonnaroo Music and Arts Festival this weekend.
The Tennessean reports the company is partnering with Nashville company Helistar Aviation to offer its UberChopper service to festival goers on Thursday and Friday.
Uber has offered helicopter rides at major events across the country, but this will be the first year for trips from Nashville to the Manchester-based festival. The ride does not include tickets to Bonnaroo.
The US$1,500 price tag includes an Uber car ride to the helipad, one helicopter ride to the festival and an Uber car ride back to Nashville. UberChopper can accommodate up to three passengers per ride. A helicopter can be requested through the Uber app.
Additional reporting by AP
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