Asia Pacific Telecom Co (亞太電信) yesterday said that it aims to increase its number of 4G subscribers to 3 million in the near future to achieve economies of scale.
Since it is the fourth telecom to launch 4G services in Taiwan, the company’s initial target is to reach economies of scale, chairman Lu Fang-ming (呂芳銘) told reporters at the launch ceremony for its wireless network.
“As a latecomer to the market, we are focusing on providing high-quality service that lets our customers enjoy high connectivity speed and solid coverage,” Lu said.
Photo: Lo Pei-teh, Taipei Times
However, Lu said it would be challenging for Asia Pacific Telecom — a subsidiary of Hon Hai Precision Industry Co (鴻海精密), the world’s largest contract electronics manufacturer — to reach its target of 3 million clients.
“The most vigorous competition in the 4G service market is likely to peak next year,” Lu said.
The country’s top three telecoms — Chunghwa Telecom Co (中華電信), Taiwan Mobile Co (台灣大哥大) and Far EasTone Telecommunications Co (遠傳電信) — launched their 4G services between late May and early June, while newcomer Taiwan Star Telecom Corp (台灣之星) established its services in late August.
Lu said that by the end of the year, the total number of 4G subscribers in the country would reach 3 million, compared with the about 29 million current total mobile telecom subscribers.
Asia Pacific Telecom currently has 1.86 million 3G service subscribers, it said.
To expedite the launch of its new services, the company has formed a partnership with Taiwan Mobile — the nation’s second-largest telecom — to utilize its 4G facilities.
Asia Pacific Telecom has 15 megahertz (MHz) bandwidth in the 700MHz spectrum for its 4G network, chief marketing officer Jessica Hsu (許芝蘭) said.
The average speed for the company’s 4G service is 30 megabits per second and coverage is 97 percent in six major cities and 80 percent in less populated areas, she added.
Asia Pacific Telecom also introduced its new 4G brand, “Gt,” which Lu said stands for three things: “Great Technology,” “Get Together” and “Good Time.”
The brand will be rolled out at the firm’s 400 stores nationwide by March next year, Hsu said.
The company said its 4G all-you-can-eat data packages will be the most competitively priced ones on the market at NT$898 per month.
“That is at least NT$500 cheaper than our competitors,” Hsu said.
The launch of the new service marks the first time Apple Inc’s iPhone has been included in Asia Pacific Telecom packages, Hsu said, adding that the company has enough iPhone 6 and 6 Plus units available across the entire range of memory capacity for all its customers, who can get the smartphones on Friday if they placed their orders yesterday.
Asia Pacific Telecom clients will be able to use its 4G service starting next Wednesday, when it finishes refurbishing the exterior of its flagship store on Taipei’s Nanjing E Road, Hsu said.
Alphabet Inc’s Google on Tuesday announced plans to buy a New York office building for US$2.1 billion, confirming its push into the US’ largest city despite the COVID-19 teleworking trend. This is the largest real-estate purchase in the US for an office building since the beginning of the global spread of COVID-19, the Wall Street Journal quoted Real Capital Analytics as saying. Google already rents the premises in Manhattan, which are located on the site of a former railroad terminal in the Hudson Square neighborhood. The Silicon Valley giant envisions a campus with a total surface area of 160,000m2 by mid-2023
‘CORE VALUES’: The contract chipmaker did not specify why the employees were dismissed, but media reports said they had leaked information about customer orders Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) has fired seven of its employees for violating the company’s “core values,” the world’s largest contract chipmaker said yesterday. While the company did not disclose exactly why it fired the seven employees, local media reports earlier in the day said that the employees had leaked confidential information about customer orders. In a statement, the company said that it fired the seven at once, adding that it released an internal notice last week to inform the entire company of the move ahead of the four-day Mid-Autumn Festival holilday, which ended on Tuesday. TSMC said it fired the seven
MILD ADJUSTMENT: Two previous efforts failed to curtail mortgage financing, although the new measures should not affect property prices, the central bank governor said The central bank yesterday tightened credit controls for second-home mortgages in specific areas and purchases of plots of land, especially in industrial parks. However, the nation’s top monetary policymaker kept its policy rate at a record-low 1.125 percent for the sixth consecutive quarter, despite revising up its GDP growth forecast for this year from 5.08 percent to 5.75 percent. “Board members factored in economic uncertainty at home and around the world,” central bank Governor Yang Chin-long (楊金龍) said, adding that growing inflationary pressure was a temporary phenomenon induced by bad weather and a low base effect for oil prices. International fuel price increases
DOWNCYCLE: Most buyers are wary about placing new orders, and although the decline could also be as little as 3%, it would be the first drop since the start of the year The average selling price of DRAM chips next quarter is expected to decline by up to 8 percent quarter-on-quarter, with memory chips used in notebook computers and consumer electronics seeing the steepest decline due to excess inventory and a shortage of components, market researcher TrendForce Corp (集邦科技) said yesterday. That means the DRAM industry is entering a new downcycle after experiencing a boom for three quarters, the longest uptrend in the history of the industry. The Taipei-based researcher said it expects the balance between supply and demand to begin tilting toward a surplus in the final quarter of this year. Most DRAM