Mon, Dec 08, 2014 - Page 13 News List

Asustek hits sales target at Taipei IT Month trade show

Staff writer, with CNA

Visitors throng around booths on the last day of the Taipei leg of the IT Month trade show at the Taipei World Trade Center in Taipei yesterday. The show is scheduled to continue at the Greater Taichung International Expo Center from Friday until Wednesday next week, before moving on to Greater Kaoshiung and Greater Tainan.

Photo: CNA

Asustek Computer Inc (華碩電腦) has achieved its target of a 30 percent growth in total sales at this year’s IT Month, one of the nation’s biggest consumer electronics trade shows, due to the popularity of its mid-range and entry-level laptops at the show that closed yesterday.

The PC maker sold more than 3,000 of its 15.6-inch X555 series notebooks equipped with a standalone graphics card and more than 5,000 11.6-inch EeeBook X205 low-cost laptops running Windows 8.1 with Bing, Asustek said in a statement yesterday.

Other bestselling Asustek products included its 7-inch and 8-inch MeMO Pad Android tablets, as well as the 3G ZenFone 5 smartphone and the 4G-enabled PadFone S phone-tablet hybrid device.

PC brand Acer Inc (宏碁) said its sales of laptops during IT Month jumped more than 30 percent annually, exceeding company expectations.

Acer said the Aspire V Nitro model was the best seller, accounting for 30 percent of its overall laptop sales during the Taipei IT Month.

The company said robust demand for the Aspire V Nitro model, equipped with a 15.6-inch screen, bigger than mainstream 13.3-inch screen laptops, helped boost the average selling price.

“Large-screen laptops and new low-cost models helped stimulate demand, making laptops a hot sale item during the trade show,” Acer Taiwan Regional Operation president Towny Huang (黃鐘鋒) said in a statement, adding that sales of tablets were flat.

However, Lenovo Group (聯想), the world’s top PC brand, said sales of its Yoga series tablets grew 30 percent year-on-year, breaking the company’s sales record.

“The strong sales of Yoga Tablet 2 and Yoga Tablet 2 pro during IT Month prove that demand for tablet remains solid,” Lenovo Taiwan branch general manager Justin Liang (梁百鋒) said.

IT Month in Taipei had 350 exhibitors showcasing a wide range of new electronic gadgets, including computers, smartphones, tablets, wearable technology, 3D printing devices, smart home appliances and cloud technology applications.

The nine-day exhibition was expected to attract more than 900,000 visitors. The trade fair is scheduled to open in Greater Taichung on Friday, in Greater Kaohsiung on Dec. 25 and in Greater Tainan on Jan. 1.

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