Wed, Jul 09, 2014 - Page 13 News List

FamilyMart looking to its own brand to boost sales

By Amy Su  /  Staff reporter

Taiwan FamilyMart Co (全家便利商店), the nation’s second-largest convenience store operator, aims to increases its sales proportion of own-brand products to 5 percent this year to enhance gross margin and profitability.

The convenience store operator yesterday unveiled sales of various new products under its own brand — FamilyMart Collection — featuring red wine, beer and Chinese-style finger food and snacks to go with alcoholic beverages.

“We expect sales of our own-brand products to account for 5 percent by the end of this year, from the current 3 percent,” Taiwan FamilyMart public relations officer Esther Lin (林翠娟) told a media briefing.

The convenience store operator launched its house brand in November last year, featuring about 200 items.

The strategy may help the company maintain its gross margin, despite rising operating costs for human resources and energy, Taiwan FamilyMart said.

Net profit in the first quarter of the year totaled NT$205.92 million (US$6.87 million), or NT$0.92 per share, compared with NT$108.65 million, or NT$0.49 per share, recorded in the same period last year.

The company posted NT$22.4 billion in consolidated sales in the first five months, up 5.744 percent from a year earlier, statistics showed.

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