New wearable devices, like fitness bracelets and smartwatches that monitor heart rates and other biological signals, will increasingly allow companies to collect biological data, said Jonathan Zittrain, the director of Harvard University’s Berkman Center for Internet and Society.
“The whole can become more than a sum of parts,” when it comes to personal information, said Zittrain.
“Little bits of innocuous data … can add up to very revealing, and sometimes intensely private, insights,” about people, he said.
As Internet companies expand their scope of activities, they may not be able to count on the same level of public goodwill they enjoyed as smaller firms.
Of the survey respondents, 27 percent said they did not think Google adhered to the “Don’t Be Evil” slogan that has long been its unofficial motto.