Thu, Mar 20, 2014 - Page 13 News List

Hotel operators seeking to improve business strategies

By Amy Su  /  Staff reporter

Several hotel operators in Taiwan are seeking to expand their scale by adopting a franchise model or strengthening their hotel management.

Formosa International Hotels Corp (FIHC, 晶華國際酒店集團) is looking to raise the number of hotels under its Regent Hotel & Resorts brand from seven to 30 within the next five years.

The firm currently owns three hotel brands and operates 14 hotels globally.

“A company’s management skills show off its advantages,” FIHC chairman Steven Pan (潘思亮) told a media briefing.

Pan said the company would seek to continuously strengthen the management of its Regent brand, aiming to raise the sector’s sales contribution to one-third of its total sales in five years.

That would mean that Formosa Regent Taipei’s (台北晶華酒店) revenue contribution to FIHC’s overall sales could gradually contract to one-third in the future, from the current level of two-thirds, while the other one-third would come from management income and license fees from FIHC’s two other brands — Silks Place (晶英酒店) and Just Sleep (捷絲旅) — and its food and beverage business, Pan said.

The Landis Group (亞都麗緻集團) is planning a similar business model.

The hotel group unveiled its expansion plan earlier this month to sign management agreements with more hotels within five years, with Landis Taipei Hotel Co Ltd (亞都麗緻大飯店) to be its main body.

“We hope Landis Management Corp (麗緻管理顧問) will secure the management rights of five more hotels in five years,” the hotel group’s business development division general manager Michelle Hsu (徐儷萍) said.

The company currently operates seven hotels under two brands in Taiwan and China, along with several restaurant and bakery outlets.

For the dining sector, the Landis Group is set to launch at least three new outlets under bakery brand Liz Gastronomie (麗緻坊) or its newly launched Chinese light meal brand, which will see its first outlet opened in the third quarter this year.

Meanwhile, FX Hotels Group Inc (富驛酒店集團), which opened its first hotel in Taiwan in 2011 following years of conducting business in China, aims to sign franchise contracts with a total of 30 hotels this year.

The hotel operator, which has four brands targeted at different customer segments, had signed a management of franchise agreement with a total of 100 hotels in China as of the end of last month.

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