Sat, Feb 08, 2014 - Page 13 News List

Lunar New Year holiday boosts nation’s car sales

HAPPY DAYS:The sales figures of Hotai Motors, the nation’s top car seller, rose 2% last month from the previous month, while total car sales increased by 13.6%

Staff writer, with CNA

Car sales in the local market last month rose more than 13 percent from a month earlier, with market analysts attributing the growth to solid demand ahead of the Lunar New Year holiday.

According to statistics compiled by the transportation authorities, dealerships sold 44,301 cars in Taiwan last month, up 13.6 percent from December last year and up 4 percent from the previous year.

Hotai Motor Co (和泰汽車), the local sales agent for Japan’s Toyota Motor Corp, remained the top seller in the nation after selling 13,399 units last month to take a 30.2 percent share of the local car market.

Hotai Motor’s sales figures rose 2 percent from December, while the figures fell 6.8 percent from the same period last year due to a supply shortage that resulted from strong demand in the fourth quarter of last year.

Market analysts said the supply shortage at Hotai Motor is expected to delay deliveries in the rest of the first quarter, so that Toyota could see its sales remain strong in February and March.

Yulon Nissan Motor Co (裕隆日產) came in second, selling 5,921 cars last month, up 35.9 percent from a month earlier and up 18.2 percent from a year earlier, to take a 13.4 percent share of the local auto market.

China Motor Corp (中華汽車) was in third position with a 10.7 percent share, selling 4,719 cars last month, a rise of 39.7 percent from December, but a drop of 11.7 percent from a year earlier.

The nation’s fourth-largest vendor, Luxgen Motor Co (納智捷), sold 3,101 units to take a 7 percent market share. It was the first time Luxgen had ranked among the top-four sellers in Taiwan.

Hotai Motor president Su Chwen Shing (蘇純興) said the company is expected to generate more than NT$150 billion (US$4.95 billion) in sales this year, up from NT$146.6 billion recorded last year. Last year’s sales were the highest in the company’s history.

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