Wed, Jan 22, 2014 - Page 13 News List

Acer and Asustek stabilize their EMEA market shares

BUCKING THE TREND:Asustek and China’s Lenovo were the only two of the top five PC vendors in Europe, the Middle East and Africa to record a growth in shipments

Staff writer, with CNA

Asustek Computer Inc chairman Jonney Shih gestures as he speaks at a product launch in Tokyo on Oct. 29 last year.

Photo: Bloomberg

Taiwanese computer makers Acer Inc (宏碁) and Asustek Computer Inc (華碩) managed to stabilize their market shares in Europe, the Middle East and Africa (EMEA) at the end of last year, according to tech-tracking firm International Data Corp (IDC).

Acer ranked third in the region on shipments of 2.53 million units, a 10.1 percent market share, in the fourth quarter, gaining market shares in Western Europe and outperforming the EMEA market in terms of portable PC sales, IDC said in a report.

While Acer’s shipments declined 7.6 percent from a year earlier — more than the 6.4 percent decrease seen in the overall market –— the company’s performance was supported by seasonal retail replenishment and solid progress in the execution of its commercial strategy, the research company said.

Meanwhile, Asustek shipped 2.28 million units for a 9.1 percent share of the market, remaining in fifth place on growth in notebook shipments and increasing market share in the region, IDC said.

Asustek and China’s Lenovo Group Ltd were the only two of the top five PC vendors in the EMEA region to record a growth in annual shipments, of 1.9 percent and 27.1 percent respectively, according to IDC’s statistics.

US computer vendor Hewlett-Packard Co maintained its leading role in the region with a 20.8 percent market share, followed by Lenovo at 15.3 percent and Dell Inc in fourth at 9.5 percent.

PC shipments in the market totaled 24.99 million units in the fourth quarter, marking a sixth consecutive quarter of year-on-year decline, but the pace of contraction slowed during the second half of last year.

“As expected, the PC market contracted across EMEA in the fourth quarter of 2013. The holiday season offers were unable to inspire an upturn in consumer spending, which continued to concentrate on tablets,” said Chrystelle Labesque, an IDC research manager for EMEA personal computing. “As a result, notebook sales continued to display negative trends in the last quarter of the year, with portable PC shipments in EMEA reaching a decline of 9 percent in the fourth quarter of 2013.”

On the other hand, enterprises maximized their budgets before the end of the year, resulting in stabilization of the desktop PC market, the analyst said.

Desktop PC shipments in EMEA posted a slight decline of 1.7 percent year-on-year during the quarter, while those in Western Europe showed a small rebound with 2 percent growth, Labesque said.

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