With cars that park themselves, radar-guided safety sensors and infotainment systems with Web access, automakers are competing for customers who now expect constant innovation.
The speed at which the new features are migrating from premium models downward and spreading among brands is accelerating as automakers jostle for attention in an increasingly crowded market.
“The hottest new technology in cars today is voice-to-text functionality that reads a driver’s e-mails or texts as they come in and allows the driver to dictate a response without looking away from the road,” Kelley Blue Book senior analyst Karl Brauer said.
Photo: Bloomberg
Automakers have aligned themselves with tech giants to lure customers with increasingly complex — but hopefully still intuitive — systems to transform their consoles into souped-up smartphones.
Navigation has been upgraded to integrate online consumer reviews from Web sites and guide motorists to roadside businesses.
Touch screens reminiscent of Apple Inc’s iPad have been added to consoles outfitted with apps like Pandora music streaming.
Then there are the proprietary apps aimed at fixing life’s little problems.
Touch a button on a phone and a lost car will pop up on a map. Still cannot find it in the parking lot? Tap again and the phone will honk the car’s horn. Locked the keys inside? Another button opens the door.
If a parent is worried that their teenager is driving too fast or hanging out with the wrong crowd, there is an app that will send them a text message if the driver surpass a chosen speed or leave a designated area.
The real challenge for automakers is to make sure all of this technology does not become a dangerous distraction, said Art St Cyr, head of product planning at American Honda Motor Co.
Keeping it out of the car simply is not possible, people are too attached to their smartphones and “don’t want to be disconnected,” he said.
“The key is to reduce the cognitive load,” St Cyr told reporters on the sidelines of the North American International Auto Show in Detroit, Michigan.
Voice activation certainly helps, but automakers have also invested in developing safety systems that can compensate for distracted or sleepy drivers.
Initially available only in luxury cars and then premium models, complex collision-avoidance technology is being introduced to the mass market.
Chrysler Group LLC is decking out a new mid-sized 200 sedan unveiled in Detroit on Monday with an entry price of just US$21,700 with a full spectrum of safety features previously only available in pricier models.
Video cameras mounted onto the windshield detect lines in the road to warn drivers if they are straying out of a lane and electrical steering wheels will even kick the car back into position.
Radars mounted under the grill can see through fog to measure the distance to the nearest vehicle, register a change in speed and slow down or stop the car if a driver does not notice looming brake lights.
Also, a blind spot monitor will sound an alert if a driver misses a blinking light in the side view mirror and flips the turn signal.
Rear view cameras are becoming standard features even on entry-level models like Honda’s new compact Fit, while Kia Motors Corp is stepping up the game by adding front and side views to the K900 which was unveiled in Detroit.
Plenty of premium models are helping drivers with pesky parking problems by measuring distances and controlling the steering wheel for the perfect parallel — or even perpendicular — parking job.
BMW AG takes it a step further in its new electric i3 model, which hits showrooms in a few months. Not only does it help to search for parking spots big enough to squeeze into, it will then completely take over the job by controlling the steering, braking and acceleration.
Automakers are also competing with simpler features like a vacuum cleaner in Honda’s top-selling Odyssey minivan, a sensor that will pop the trunk of a Mercedes, Ford or Cadillac when your hands are full, and “EZ-lift” tailgates on the new GMC pickup.
However, the biggest innovations are under the hood, said Bob Carter, head of automotive operations at Toyota Motor Sales USA.
Complex hybrid engines have become commonplace and people are even getting used to seeing purely electric cars like Nissan Motor Co Ltd’s Leaf on the road.
The holy grail of “green” cars — hydrogen fuel-cell engines that emit nothing but water vapor — is already on the road in test markets and will be hitting Toyota showrooms next year. Rivals Ford Motro Co, Honda, BMW, Daimler AG and the Renault-Nissan Alliance will not be far behind.
Among the rows of vibrators, rubber torsos and leather harnesses at a Chinese sex toys exhibition in Shanghai this weekend, the beginnings of an artificial intelligence (AI)-driven shift in the industry quietly pulsed. China manufactures about 70 percent of the world’s sex toys, most of it the “hardware” on display at the fair — whether that be technicolor tentacled dildos or hyper-realistic personalized silicone dolls. Yet smart toys have been rising in popularity for some time. Many major European and US brands already offer tech-enhanced products that can enable long-distance love, monitor well-being and even bring people one step closer to
Malaysia’s leader yesterday announced plans to build a massive semiconductor design park, aiming to boost the Southeast Asian nation’s role in the global chip industry. A prominent player in the semiconductor industry for decades, Malaysia accounts for an estimated 13 percent of global back-end manufacturing, according to German tech giant Bosch. Now it wants to go beyond production and emerge as a chip design powerhouse too, Malaysian Prime Minister Anwar Ibrahim said. “I am pleased to announce the largest IC (integrated circuit) Design Park in Southeast Asia, that will house world-class anchor tenants and collaborate with global companies such as Arm [Holdings PLC],”
TRANSFORMATION: Taiwan is now home to the largest Google hardware research and development center outside of the US, thanks to the nation’s economic policies President Tsai Ing-wen (蔡英文) yesterday attended an event marking the opening of Google’s second hardware research and development (R&D) office in Taiwan, which was held at New Taipei City’s Banciao District (板橋). This signals Taiwan’s transformation into the world’s largest Google hardware research and development center outside of the US, validating the nation’s economic policy in the past eight years, she said. The “five plus two” innovative industries policy, “six core strategic industries” initiative and infrastructure projects have grown the national industry and established resilient supply chains that withstood the COVID-19 pandemic, Tsai said. Taiwan has improved investment conditions of the domestic economy
Sales in the retail, and food and beverage sectors last month continued to rise, increasing 0.7 percent and 13.6 percent respectively from a year earlier, setting record highs for the month of March, the Ministry of Economic Affairs said yesterday. Sales in the wholesale sector also grew last month by 4.6 annually, mainly due to the business opportunities for emerging applications related to artificial intelligence (AI) and high-performance computing technologies, the ministry said in a report. The ministry forecast that retail, and food and beverage sales this month would retain their growth momentum as the former would benefit from Tomb Sweeping Day