Sat, Nov 09, 2013 - Page 15 News List

Analysts wary despite Twitter rush

LONG-TERM FOCUS:As with Facebook’s opening-day failure, analysts said the importance of trading figures is determined by how Twitter performs in the long run

AFP, NEW YORK

Depending on the outcome of the common stock offer to underwriters, between 12.8 and 14.5 percent of the company’s shares will be publicly traded. The rest are held by its founders and a handful of early investors.

Twitter has fast become engrained in popular culture, but must still convince investors of its business model, having lost more than US$440 million since 2010.

The research firm eMarketer estimates Twitter will bring in US$582.8 million in global ad revenue this year and nearly US$1 billion next year.

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