Citing optimism about Taiwan’s dining-out market, McDonald’s Restaurants (Taiwan) Co Ltd (台灣麥當勞) — the nation’s largest fast-food restaurant chain operator — is scheduled to open more that 100 new outlets over the next three years.
That would raise the number of McDonald’s total outlets in Taiwan to 500, potentially creating 45,000 jobs, from the current 394 stores employing 20,000, the operator said.
Despite revenue in the first eight months of the year remaining flat from a year earlier, the company will continue its investments in Taiwan, McDonald’s general manager in Taiwan Tan Wern-yuen (陳文淵) said.
Other than opening more direct-sale stores, Tan said the franchising business model will play a central role in the fast-food restaurant chain operator’s latest plan of store expansion.
McDonald’s has been accelerating the pace of moving toward the franchising business model for two years, with the number of outlets run by franchisees currently accounting for about 12 percent of its total stores, from 7 percent in 2011.
“The operator further aims to raise the proportion of the outlets run by franchisees to 30 percent in 2016,” Tan told a press conference.
Tan said the company expects every outlet run by franchisees to break even in five years, with the principle to be the prerequisite for choosing an appropriate franchisee.
Facing tough competition from the nation’s convenience store chains, which have been making more efforts to raise their fresh and instant food business, Tan said the company is set to launch new products and offer a better dining experience to attract more customers.
McDonald’s will this year celebrate its 30th anniversary in Taiwan.