Mon, Jul 15, 2013 - Page 15 News List

Swiss watchmakers keep cool in wait for iWatch

CHANGING OF GUARD?Industry observers say that new ‘smartwatches’ could revolutionize the watch market, but makers say they will not compete with high-end watches

AFP, ZURICH, Switzerland

The Swiss brand, which sponsors Oracle’s America’s Cup yachting contender, has developed a watch capable of providing each sailor with a wide range of data, including wind direction and the tilt of the boat.

Thomas Houlon, head of Tag Heuer diversification, said close cooperation with Oracle engineers had paid off.

“We worked on this for a year, which in terms of developing a watch is very fast,” he said.

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