Wed, Jun 05, 2013 - Page 13 News List

Qualcomm unveils reference designs

BUSINESS OFFERING:Since Qualcomm Inc began offering the designs two years ago, they have been used by more than 40 firms in 200 handheld products

By Lisa Wang  /  Staff reporter

Qualcomm Inc, the world’s biggest mobile phone chip designer, yesterday unveiled two new microprocessor reference designs exclusively for tablets, in its latest effort to help customers decrease the time it takes for new products to hit the market.

Qualcomm began offering reference designs for smartphone and tablet makers two years ago in an effort to compete with Taiwan’s MediaTek Inc (聯發科) in the mid-range and low-end mobile phone segments in China, as well as other emerging markets.

The new Snapdragon 400 MSM 8230 and MSM 8030 processors, launched by its subsidiary Qualcomm Technologies Inc, are specially made for mid-range tablets, the company said.

About 30 tablets are being developed on the basis of the two reference designs, Mike Yin, director of Qualcomm Technologies Inc’s Business Development unit, told a media briefing at the Computex in Taipei, where the company is currently showcasing its 7-inch and 10-inch tablets, including those from Dell Inc.

Qualcomm’s reference designs have been used by more than 40 companies in about 200 mobile phones and tablets, the US company said.

More than 100 devices are currently being developed, it added.

The company yesterday also launched new quad-core Snapdragon 800 processors for notebook computers and tablets, powered by Microsoft Corp’s new-generation Windows RT 8.1 system.

New devices based on Snapdragon 800 processors and Windows RT 8.1 are expected to become available later this year, the company said in a statement.

Last year, Microsoft launched its first Windows RT system for laptops and tablets powered by central processing units-based designs from ARM Holdings PLC, rather than Intel Corp.

On Monday, MediaTek said PC vendor Acer Inc (宏碁) had adopted its quad-core chips to power its first “phablet,” dubbed Liquid S1, and new smartphones, the Liquid E2.

In addition, Acer and Asustek Computer Inc (華碩) have also used MediaTek’s chips in their latest low-cost tablets.

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