India’s most elaborate theme park opened this week with special-effects Hindu gods and Bollywood-themed rides, aiming to tap a thirst for family entertainment among the country’s rising middle-class.
Adlabs Imagica, which cost about US$294 million to create, opened its doors to the public on Thursday between the western cities of Mumbai and Pune, with capacity for 10,000 to 15,000 visitors a day.
In the style of a Disney or Universal Studios park, the new tourist site hopes to fill a gap in the Indian leisure market and comes with twists to appeal to the domestic audience.
Photo: Bloomberg
Attractions include a “Wrath of the Gods” show, in which Hindu deities furious with humans “cause the ultimate destruction” amid temple ruins.
The “Curse of Salimgarh” involves a haunted fortress named after an old Delhi structure, while a “Mr India” motion-simulation ride is based on a 1987 Hindi superhero film of the same name.
“It was our vision to create an entertainment theme park of international standards in India,” said Manmohan Shetty, whose firm Adlabs Entertainment Ltd set up the complex.
A water park, hotel and shopping area will also be launched at the 121-hectare site in phases, while Shetty plans to open another venture in the southern Indian city of Hyderabad in 2015.
Tickets are expensive by Indian standards — at 1,200 rupees (US$22) for children and 1,500 rupees for adults on weekends — but Shetty is confident of meeting a target of 3 million visitors a year.
A day out for a family of four could cost about 10,000 rupees — “not a huge expense once or twice a year,” said the Bollywood entrepreneur, who also introduced multiplex cinemas to India.
The park will attract urban middle-class families who are spending in ways unimaginable a decade ago, but who still have limited leisure options, said Ankur Bisen, vice president at consultancy Technopak Advisors.
Since India’s economy was liberalized in the early 1990s, household spending has risen on new areas such as eating out and travel, spurred by increased exposure to global trends, Bisen said.
“It’s affordability meets desirability,” the retail and consumer products analyst said. “People are starting to see what they’re missing in their lives.”
The new park fits the trend across Asia, which has become a new frontier for large-scale outdoor entertainment complexes in recent years thanks to growing affluence and cheaper air travel.
Disney is constructing a US$5 billion theme park resort in Shanghai, while Asia’s first Legoland opened to packed crowds in Malaysia late last year.
Such attractions on the continent draw more than 100 million visitors and up to US$3 billion in revenues a year, said Chris Yoshii, Hong Kong-based director in Asian leisure and cultural services at consultancy AECOM.
“It’s really been in the last 10 years there’s been very strong growth of 5 to 10 percent per year,” he said.
However, India is yet to attract major global theme park operators to its shores, in part because of concerns over infrastructure and spending power.
On a recent visit to Mumbai, Walt Disney International boss Andy Bird was reported as saying the firm had no plans to open a park in the country, instead focusing on its Shanghai resort.
Adlabs imported all of its new rides owing to India’s lack of technology and it took on staff with experience at international theme parks — but it could be some time before the big names arrive themselves.
“We’re at the point where the market is not big enough for Disney to come in, but it’s big enough for an Indian businessman to come and seize the opportunity,” Bisen said.
Among the rows of vibrators, rubber torsos and leather harnesses at a Chinese sex toys exhibition in Shanghai this weekend, the beginnings of an artificial intelligence (AI)-driven shift in the industry quietly pulsed. China manufactures about 70 percent of the world’s sex toys, most of it the “hardware” on display at the fair — whether that be technicolor tentacled dildos or hyper-realistic personalized silicone dolls. Yet smart toys have been rising in popularity for some time. Many major European and US brands already offer tech-enhanced products that can enable long-distance love, monitor well-being and even bring people one step closer to
Malaysia’s leader yesterday announced plans to build a massive semiconductor design park, aiming to boost the Southeast Asian nation’s role in the global chip industry. A prominent player in the semiconductor industry for decades, Malaysia accounts for an estimated 13 percent of global back-end manufacturing, according to German tech giant Bosch. Now it wants to go beyond production and emerge as a chip design powerhouse too, Malaysian Prime Minister Anwar Ibrahim said. “I am pleased to announce the largest IC (integrated circuit) Design Park in Southeast Asia, that will house world-class anchor tenants and collaborate with global companies such as Arm [Holdings PLC],”
TRANSFORMATION: Taiwan is now home to the largest Google hardware research and development center outside of the US, thanks to the nation’s economic policies President Tsai Ing-wen (蔡英文) yesterday attended an event marking the opening of Google’s second hardware research and development (R&D) office in Taiwan, which was held at New Taipei City’s Banciao District (板橋). This signals Taiwan’s transformation into the world’s largest Google hardware research and development center outside of the US, validating the nation’s economic policy in the past eight years, she said. The “five plus two” innovative industries policy, “six core strategic industries” initiative and infrastructure projects have grown the national industry and established resilient supply chains that withstood the COVID-19 pandemic, Tsai said. Taiwan has improved investment conditions of the domestic economy
MAJOR BENEFICIARY: The company benefits from TSMC’s advanced packaging scarcity, given robust demand for Nvidia AI chips, analysts said ASE Technology Holding Co (ASE, 日月光投控), the world’s biggest chip packaging and testing service provider, yesterday said it is raising its equipment capital expenditure budget by 10 percent this year to expand leading-edge and advanced packing and testing capacity amid strong artificial intelligence (AI) and high-performance computing chip demand. This is on top of the 40 to 50 percent annual increase in its capital spending budget to more than the US$1.7 billion to announced in February. About half of the equipment capital expenditure would be spent on leading-edge and advanced packaging and testing technology, the company said. ASE is considered by analysts