Mon, Feb 25, 2013 - Page 13 News List

INTERVIEW: Lion Travel aiming for double-digit growth: president

Lion Travel Service Co Ltd, one of the nation’s leading travel agencies, is to be listed on the Taiwan Stock Exchange (TWSE) in the third quarter of this year. Company president Albert Pei shared his views on the tourism sector, as well as details about Lion Travel’s plans for its initial public offering (IPO), during an interview with ‘Taipei Times’ staff reporter Amy Su on Thursday

Pei: We currently follow the “3C” business model. 3C stands for community, content and commerce.

By grouping customers by mutual interests, the company can organize events targeting these groups with new travel products.

Once the agency launches a new product for a certain group, it can easily promote the tour to group members.

TT: Is Lion Travel considering expanding its business scope overseas?

Pei: Definitely. Currently, Lion Travel has 13 service bases in Asia, North America and Oceania.

We have been planning to expand the 3C model to the overseas market for years, which in the long run may help Lion Travel become a global travel brand and travel network service provider.

China will be the most important market in the preliminary stage.

The company’s subsidiary in Shanghai received a business license for wholly-owned travel agency in 2011, and has started to offer a one-stop service for Lion Travel group visitors from Taiwan, instead of outsourcing to local agencies.

In the future, we hope to expand the service in China by offering our services to Chinese tourists in Taiwan, and further to other countries, duplicating the same business in other regions.

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