Mon, Dec 03, 2012 - Page 13 News List

Google touts role of Mandarin music in promoting site

GOOGLE PLUS MUSIC:The rapid expansion of Google’s social networking site in Asia is thanks to its clever usage of Mandarin music, known as Mandopop

Staff writer, with CNA

Mandarin pop music, and Taiwanese music in particular, is playing a key role in Google Inc’s efforts to promote its social networking service, Google+, in Asia, a company official said on Friday.

The rapid growth of Google+ in Asia hinges to a large degree on Mandopop and there are plenty of examples of Taiwanese musicians being trendsetters in the genre, said Richard Li (利啟正), associate marketing director of Google Taiwan.

Li’s remarks followed a performance by Taiwanese rock band Mayday (五月天) at the headquarters of Google-owned YouTube in San Francisco on Wednesday last week. The concert was streamed live online on the video-sharing Web site.

Mayday’s performance on YouTube, whose Mandopop content averages more than 70 million views per month, was a start in promoting the music genre to a wider international audience, said Li, who helped organize the concert.

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