Sat, Nov 10, 2012 - Page 15 News List

7-Up drinks with antioxidants to be pulled off shelves

AP, NEW YORK

7-Up with antioxidants are soon to be taken off the market, after an advocacy group accused the drink maker of making misleading health claims.

Dr Pepper Snapple Group said on Thursday its 7-Up varieties that tout antioxidants will be off the market by early next year.

The company, based in Plano, Texas, said the decision to reformulate the drinks was not related to the lawsuit. It said the drinks were being taken off the market for consistency across its brands.

The company commented about the decision after an advocacy group on Thursday filed a lawsuit saying the drink’s claims are misleading because they give the impression that the antioxidants come from fruit rather than added vitamin E.

The Center for Science in the Public Interest, which advocates for food safety and nutrition, also said that the Food and Drug Administration (FDA) prohibits companies from fortifying candies and soft drinks with nutrients.

The lawsuit was filed in the US District Court in California on behalf of a California man who bought the drinks, but says he did not know the antioxidants did not come from juices.

7-Up Cherry Antioxidant, Mixed Berry Antioxidant and Pomegranate Antioxidant were launched in 2009. Despite the pictures of cherries, blackberries, cranberries, raspberries and pomegranates on various 7-Up labels, the drinks do not contain any fruit or juice.

“It’s an implied claim of healthfulness without any evidence,” said Mike Jacobson, executive director of the Center for Science in the Public Interest.

Although there are many packaged foods that tout antioxidants, Jacobson said this was a particularly egregious example because regulations prohibit companies from fortifying junk foods.

Even if added antioxidants provided any benefit, Jacobson said that people “shouldn’t be getting them from a soda.”

In a statement issued on Thursday, Dr Pepper said its 7-Up Cherry is a “cherry-flavored soda that does not contain juice ... and it says so right on the label.”

The company said it had decided to reformulate the 7-Up drinks last year and had met with the Center for Science in the Public Interest over the matter this summer.

It is not the first time a soft drink maker has run into trouble for nutritional claims. In 2008, the FDA sent The Coca-Cola Co a warning letter for placing inappropriate nutritional claims on its Diet Coke Plus soft drink.

The agency had objected to the product’s labeling, which described the drink as “Diet Coke with Vitamins and Minerals.”

The FDA said at the time that it is inappropriate to add extra nutrients to “snack foods such as carbonated beverages.”

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