Thu, Nov 08, 2012 - Page 13 News List

LG launches new Optimus smartphone

By Helen Ku  /  Staff reporter

LG Electronics Inc, which last week introduced its first Google Nexus smartphone, yesterday said it aims to sell 100,000 units of high-end Android-based handsets per month to catch up with the competition.

“LG has been dedicated to researching and developing electronic devices that give consumers mobility and a user-friendly experience,” LG Electronics Taiwan president and CEO Kim Byung-hyung said at the launch of the firm’s new Optimus L9 smartphone.

Kim did not provide sales figures or any sales target.

Different from the Nexus, which runs on Google’s Android Jelly Bean 4.2, the Optimus L9 runs on the Android 4.0 Ice Cream Sandwich version. It is equipped with LG’s Optimus user interface version 3.0 and features a 4.7-inch qHD IPS display on the front and an 8-megapixel camera on the back of the handset.

In Taiwan, LG is offering the new smartphone together with a service package from the nation’s top telecommunications operator, Chunghwa Telecom Co (中華電信).

Chunghwa is offering the Optimus L9 at a minimum cost of NT$490 for subscribers who sign up for a service package with a minimum monthly fee of NT$1,343.

The South Korean company did not say when it would introduce the Android Jelly Bean 4.2-powered Nexus 4 in Taiwan. The company is still in negotiations with Google about the release schedule, it said.

“So far, Nexus 4 is only on sale in seven countries,” LG Electronics Taiwan’s mobile business director Jackie Kim said. “We have to follow Google’s marketing strategies to decide whether we can sell the product in Taiwan or not. We’ve been in talks.”

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