Thu, Sep 13, 2012 - Page 13 News List

Almost 90% of downloads free: Gartner

Staff writer, with CNA

Free apps are estimated to account for 89 percent of the total downloads in the mobile app market this year, the US-based research firm Gartner Inc said yesterday.

The figure shows that out of the 45.6 billion total downloads, about 40.6 billion were free, said Gartner, which also predicted that the figure will have risen to 93 percent by 2016.

Meanwhile, apps priced between US$0.99 and US$2.99 are likely to account for approximately 87.5 percent of total paid downloads this year and are expected to climb to 96 percent in 2016.

Gartner research director Sandy Shen (沈哲怡) said that like free apps, low-priced apps will garner large-scale downloads.

In related news, sales of mobile communication products in Taiwan for the second quarter of this year jumped 46 percent from a year earlier, according to a report released yesterday by market researcher GfK Group.

GfK Taiwan said strong sales of Android-based smartphones, which accounted for more than 50 percent of the cellphones sold in June, were the major force driving growth in the mobile communications sector.

The report also showed sales of tablet computers in the second quarter jumped 103 percent from a year earlier.

In contrast, laptop sales were down from a year earlier, despite reduced pricing for the new Ultrabooks, it said.

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